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Old 30-12-2012, 08:34 PM posted to rec.food.marketplace
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Join Date: Dec 2012
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Default Hey Guys

On 12/14/2012 6:06 AM, federico wrote:
My name is Federico . Im a student at london Metropolitan University
and I am doing a research on how many people buy organic-natural food ,
for one of my classes,Research Marketing . I posted here the questinons,
I would very much appreciated if you cold find some time just to answer
it.
It would help me so much .

his questionnaire has been designed in order to evaluate and analyse
food habits and buying behaviour toward organic food. The data collected
will only be used for this study and will remain confidential.

I. FOOD HABITS

1. Do you buy organic food?

Yes
No no

If you don’t buy organic food, please go to the XXXX part of the
questionnaire
If you buy organic food, please fill out the questionnaire

2. When buying your organic food, which of the following places are you
more likely to go?

Hypermarket (Major Sainsbury’s, Tesco, Morrisons etc.)
Daily SuperMarket (Tesco Express, Co-Operative etc.)
Specialized Store (Whole Food etc.)
Local market
Internet
From a farm
Other (Please, state) _____________________________________

(Choisir 2 maximums)

3. How often do you buy organic food?

More than once a week
Once a week
Once every two weeks
Once a month
Less than once a month



4. Which kind of organic products do you buy the most

Fruits & Vegetables
Cereals and cereal products
Bakery products
Dairy products
Meat and fish
Biscuits and snacks
Honey and jams
Baby food
Other (Please, specify _____________________________________________)

5. How much do you spend weekly on organic food?
More than £61
£30-£60
£16-£30
£6-£15
£0-£5

6. What percentage does the organic food represent among your whole
groceries basket?
More than 81%
80%-61%
60%-41%
40%-21%
20%-0%


7. How many people do you include in your grocery shopping?
5 and more
4
3
2
1

12. Do you consider yourself as well informed about organic food? (1 is
you strongly agree, 5 is you strongly disagree)

1 2 3 4 5

13. By which tools would you like to receive more information? Please
tick the ones that suit to your expectations:
Advice from SalesPerson / ShopKeeper
Magazines
Tv advertising
Online (websites, forums)
Newspapers


II. MOTIVATIONS

1. Do you think the following factors will influence your purchase of
organic products?
Health : 1 2 3 4 5
Taste
Shape
Freshness
Way it has been produced
Locally produced
Brands


2. Do you recommend organic food to other people? (1 is you strongly
agree, 5 is you strongly disagree)
Yes
No

9. Do you trust organic food and brands?
Yes
No

6. Do you consider yourself as being sensitive to organic labelling?
Yes
No


III. PERSONAL INFORMATION

a) Are you ?
Male yes
Female

b) What is your age?
-25
25-34
35-44
45-54
55-64
65 or over yes

c) What is your educational background?
less than High School
High School
Bachelor
Post Graduate yes
PhD.
Other degrees:

d) What is your annual total household income? not enough

e) What is your current occupation?
Unemployed
Student



Retired yes

2. Do you think the following reasons prevent you to buy more organic
food?
High Price
Lack of information
Lack of conveniency
Lack of trust
Lack of quality
Small Product range
Others





You can just answer me for each questions for example, question 1( and
your answer) .

thank you so much in advance for taking your time to answer it.
kindest regards
federico
Thanks again
take care






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