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30-12-2012, 08:34 PM
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Hey Guys
On 12/14/2012 6:06 AM, federico wrote:
My name is Federico . Im a student at london Metropolitan University and I am doing a research on how many people buy organic-natural food , for one of my classes,Research Marketing . I posted here the questinons, I would very much appreciated if you cold find some time just to answer it. It would help me so much . his questionnaire has been designed in order to evaluate and analyse food habits and buying behaviour toward organic food. The data collected will only be used for this study and will remain confidential. I. FOOD HABITS 1. Do you buy organic food? Yes No no If you don’t buy organic food, please go to the XXXX part of the questionnaire If you buy organic food, please fill out the questionnaire 2. When buying your organic food, which of the following places are you more likely to go? Hypermarket (Major Sainsbury’s, Tesco, Morrisons etc.) Daily SuperMarket (Tesco Express, Co-Operative etc.) Specialized Store (Whole Food etc.) Local market Internet From a farm Other (Please, state) _____________________________________ (Choisir 2 maximums) 3. How often do you buy organic food? More than once a week Once a week Once every two weeks Once a month Less than once a month 4. Which kind of organic products do you buy the most Fruits & Vegetables Cereals and cereal products Bakery products Dairy products Meat and fish Biscuits and snacks Honey and jams Baby food Other (Please, specify _____________________________________________) 5. How much do you spend weekly on organic food? More than £61 £30-£60 £16-£30 £6-£15 £0-£5 6. What percentage does the organic food represent among your whole groceries basket? More than 81% 80%-61% 60%-41% 40%-21% 20%-0% 7. How many people do you include in your grocery shopping? 5 and more 4 3 2 1 12. Do you consider yourself as well informed about organic food? (1 is you strongly agree, 5 is you strongly disagree) 1 2 3 4 5 13. By which tools would you like to receive more information? Please tick the ones that suit to your expectations: Advice from SalesPerson / ShopKeeper Magazines Tv advertising Online (websites, forums) Newspapers II. MOTIVATIONS 1. Do you think the following factors will influence your purchase of organic products? Health : 1 2 3 4 5 Taste Shape Freshness Way it has been produced Locally produced Brands 2. Do you recommend organic food to other people? (1 is you strongly agree, 5 is you strongly disagree) Yes No 9. Do you trust organic food and brands? Yes No 6. Do you consider yourself as being sensitive to organic labelling? Yes No III. PERSONAL INFORMATION a) Are you ? Male yes Female b) What is your age? -25 25-34 35-44 45-54 55-64 65 or over yes c) What is your educational background? less than High School High School Bachelor Post Graduate yes PhD. Other degrees: d) What is your annual total household income? not enough e) What is your current occupation? Unemployed Student Retired yes 2. Do you think the following reasons prevent you to buy more organic food? High Price Lack of information Lack of conveniency Lack of trust Lack of quality Small Product range Others You can just answer me for each questions for example, question 1( and your answer) . thank you so much in advance for taking your time to answer it. kindest regards federico Thanks again take care |
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