http://www.news.com.au/business/doh-...emes-business-
plan/story-e6frfm1i-1225948605902


http://tinyurl.com/22mr4hb


Aussie taste buds have "evolved" to the point where we don't want American
fast food crap.........


"Tough market

While Krispy Kreme and Allied Brands have blamed business reasons for the
collapse - particularly their decisions to proceed with rapid store roll-
outs despite economically challenging times -- their predicaments raise
questions about whether Australian consumer tastes have evolved to such a
degree that it is now near-impossible for US brands to find long-term
success on our shores."


"Australians are now much more sophisticated in their palate. They want
more choice and quality than they did even two years ago," he says. "We
have a French chef who designs our menus here and our approach is to ask,
'What are the Michelin three-star restaurants in France selling? And how
do we take that to the masses?' That's what Australians' expectations
are."


"Experts point to Australia's unionised labour market, which has helped
make our fast-food industry workers, who are frequently students, be among
the best skilled and paid in the world. Compare that to the US, where the
industry is awash with low-skilled immigrants forced to bolster their
minimum salaries with tips."




--
Peter Lucas
Hobart
Tasmania

If riding in an airplane is flying, then riding in a boat is swimming..If
you want to experience the element, get out of the vehicle !