http://www.news.com.au/story/0,23599...rom=public_rss

<quote>
Vegemite 'iSnack2.0' is toast, says Kraft

By staff writers

news.com.au

Australians didn't like the "modern, technical aspects" of
Vegemite 'iSnack2.0', says Kraft.

JARS of Vegemite labelled 'iSnack 2.0' are destined to become collectors
items after Kraft announced today it will change the name.

Just four days after Kraft announced the name of the new Vegemite, the
company has issued a press release admitting that Australians €œjust
dont like the name€�.

Kraft chose the name from more than 48,000 suggestions collected from a
public competition

But the name - announced during the AFL Grand Final on Saturday -
attracted an unprecedented outpouring of derision from Australians.

About 3 million jars of the new, creamier version of vegemite have been
sold since it was launched in July.

"The new name has simply not resonated with Australians - particularly
the modern technical aspects associated with it," Kraft corporate
affairs boss Simon Talbot said.

"At no point in time has the new Vegemite name been about initiating a
media publicity stunt.

"We are proud custodians of Vegemite, and have always been aware that it
is the people's brand and a national icon."

The "iSnack 2.0" jars would not be recalled and thousands of jars
already containing the new label would continue to be distributed
around the country for several months.

A second vote would be held to decide a new name, Mr Talbot said.

Further details would be released on Friday.

</quote>

So what would *you* suggest they call it?
--
Cheers
Chatty Cathy

ChattyCathy said...

> So what would *you* suggest they call it?

"Sludge" :P

Andy

"ChattyCathy" > wrote in message ...
| http://www.news.com.au/story/0,23599...rom=public_rss
| .......
| So what would *you* suggest they call it?
| --

"Sheldon"

pavane

On Sep 30, 7:50*pm, ChattyCathy > wrote:
> http://www.news.com.au/story/0,23599...rom=public_rss
>
> <quote>
> Vegemite 'iSnack2.0' is toast, says Kraft
>
> By staff writers
>
> news.com.au
>
> Australians didn't like the "modern, technical aspects" of
> Vegemite 'iSnack2.0', says Kraft.
>
> JARS of Vegemite labelled 'iSnack 2.0' are destined to become collectors
> items after Kraft announced today it will change the name.
>
> Just four days after Kraft announced the name of the new Vegemite, the
> company has issued a press release admitting that Australians “just
> don’t like the name”.
>
> Kraft chose the name from more than 48,000 suggestions collected from a
> public competition
>
> But the name - announced during the AFL Grand Final on Saturday -
> attracted an unprecedented outpouring of derision from Australians.
>
> About 3 million jars of the new, creamier version of vegemite have been
> sold since it was launched in July.
>
> "The new name has simply not resonated with Australians - particularly
> the modern technical aspects associated with it," Kraft corporate
> affairs boss Simon Talbot said.
>
> "At no point in time has the new Vegemite name been about initiating a
> media publicity stunt.
>
> "We are proud custodians of Vegemite, and have always been aware that it
> is the people's brand and a national icon."
>
> The "iSnack 2.0" jars would not be recalled and thousands of jars
> already containing the new label would continue to be distributed
> around the country for several months.
>
> A second vote would be held to decide a new name, Mr Talbot said.
>
> Further details would be released on Friday.
>
> </quote>
>
> So what would *you* suggest they call it?
> --
> Cheers
> Chatty Cathy

Vegemite !
Purely for the reason "if it ain't broke, dont fix it"

ChattyCathy > wrote in news:BCHwm.7323$As.6532
@newsfe13.iad:


>
> So what would *you* suggest they call it?



Like the other one is called......... Vaginamite.


This one just has added cheese......... Ewwwwwwwwwwwwwwww!!!!

--
Peter Lucas
Brisbane
Australia


If we are not meant to eat animals,
why are they made of meat?

ChattyCathy wrote:
>
> So what would *you* suggest they call it?

Vegemitenot.

Mark Thorson wrote:

> ChattyCathy wrote:
>>
>> So what would *you* suggest they call it?
>
> Vegemitenot.

<snork>
--
Cheers
Chatty Cathy

ChattyCathy wrote:
>
> http://www.news.com.au/story/0,23599...rom=public_rss

More details he

http://www.dailytelegraph.com.au/new...-1225781813838

On Oct 2, 3:34*am, Mark Thorson > wrote:
> ChattyCathy wrote:
>
> >http://www.news.com.au/story/0,23599...rom=public_rss
>
> More details he
>
> http://www.dailytelegraph.com.au/new...or-the-isnack-...

http://www.vegemite.com.au/vegemite/...en1&PagecRef=1
Vegemite OFFICIAL web site includes various Recipes and jingles
old new ads

Another example of a multi national getting clawed by Australian
market for not understanding the locals .
Possibly driven by desperation as Krafts in a bit of a cash bind and
the Cadburry offer will be interesting to watch in November .

The lamb recipe in the lunch section have actually done (before
spotting it on the site ) The addition of vegemite adds that special
something