http://www.news.com.au/story/0,23599...rom=public_rss

<quote>
Vegemite 'iSnack2.0' is toast, says Kraft

By staff writers

news.com.au

Australians didn't like the "modern, technical aspects" of
Vegemite 'iSnack2.0', says Kraft.

JARS of Vegemite labelled 'iSnack 2.0' are destined to become collectors
items after Kraft announced today it will change the name.

Just four days after Kraft announced the name of the new Vegemite, the
company has issued a press release admitting that Australians €œjust
dont like the name€�.

Kraft chose the name from more than 48,000 suggestions collected from a
public competition

But the name - announced during the AFL Grand Final on Saturday -
attracted an unprecedented outpouring of derision from Australians.

About 3 million jars of the new, creamier version of vegemite have been
sold since it was launched in July.

"The new name has simply not resonated with Australians - particularly
the modern technical aspects associated with it," Kraft corporate
affairs boss Simon Talbot said.

"At no point in time has the new Vegemite name been about initiating a
media publicity stunt.

"We are proud custodians of Vegemite, and have always been aware that it
is the people's brand and a national icon."

The "iSnack 2.0" jars would not be recalled and thousands of jars
already containing the new label would continue to be distributed
around the country for several months.

A second vote would be held to decide a new name, Mr Talbot said.

Further details would be released on Friday.

</quote>

So what would *you* suggest they call it?
--
Cheers
Chatty Cathy