On Sep 30, 7:50*pm, ChattyCathy > wrote:
> http://www.news.com.au/story/0,23599...rom=public_rss
>
> <quote>
> Vegemite 'iSnack2.0' is toast, says Kraft
>
> By staff writers
>
> news.com.au
>
> Australians didn't like the "modern, technical aspects" of
> Vegemite 'iSnack2.0', says Kraft.
>
> JARS of Vegemite labelled 'iSnack 2.0' are destined to become collectors
> items after Kraft announced today it will change the name.
>
> Just four days after Kraft announced the name of the new Vegemite, the
> company has issued a press release admitting that Australians “just
> don’t like the name”.
>
> Kraft chose the name from more than 48,000 suggestions collected from a
> public competition
>
> But the name - announced during the AFL Grand Final on Saturday -
> attracted an unprecedented outpouring of derision from Australians.
>
> About 3 million jars of the new, creamier version of vegemite have been
> sold since it was launched in July.
>
> "The new name has simply not resonated with Australians - particularly
> the modern technical aspects associated with it," Kraft corporate
> affairs boss Simon Talbot said.
>
> "At no point in time has the new Vegemite name been about initiating a
> media publicity stunt.
>
> "We are proud custodians of Vegemite, and have always been aware that it
> is the people's brand and a national icon."
>
> The "iSnack 2.0" jars would not be recalled and thousands of jars
> already containing the new label would continue to be distributed
> around the country for several months.
>
> A second vote would be held to decide a new name, Mr Talbot said.
>
> Further details would be released on Friday.
>
> </quote>
>
> So what would *you* suggest they call it?
> --
> Cheers
> Chatty Cathy

Vegemite !
Purely for the reason "if it ain't broke, dont fix it"