In spring and early summer 1962, Boh had a sale on quart bottles:
three quarts for $1. That's the equivalent of 8 brew-skis for a buck.
That was cheap, even back then.

I was too poor to afford the senior prom but my crowd could scrape
enough to have a real suds party on prom night. I had to be the
showoff and bolt down my 3 quarts in 5 minutes. Dumbass.

Anyway, needless to say, it was a very wet summer.

On Sun, 09 Apr 2006 10:49:29 -0400, wrote:

>Jack wrote:
>> In spring and early summer 1962, Boh had a sale on quart bottles:
>> three quarts for $1. That's the equivalent of 8 brew-skis for a buck.
>> That was cheap, even back then.
>
>Ummm... not really. I've got an old "New Jersey Minimum Consumer Resale
>Prices" book from 1964 from the Division of Alcoholic Beverage Control
>(in NJ, there were no "sales"- the state regulated prices and MOST
>retailers sold beer for the same "minimum" price).
>
>Some examples of quart ("throw-aways") prices in '64:
>
>National-
>Budweiser, Miller & Schlitz - 50 cents
>Pabst ("now at popular prices") - 47 cents (or deposit bottle at 41
>cents + 5 cents)
>
>Regional Big Brewer-
>Ballantine Beer- 47 cents (or deposit bottle at 41 cents + 5 cents)
>Piels, Schaefer, Rheingold - same as above
>Schmidt's, Krueger - 42 cents
>Carling Black Label - 40 cents
>
>Local/Regional "Discount" brands-
>Yuengling - 34 cents (or "3-pack" for $1)
>Old Dutch, Old German, Milwaukee - 30 cents
>Valley Forge- 3 for $1
>Camden - 29 cents (or "3-pack" for 89 cents)
>Horlacher - 29 cents
>
>And the somewhat exotic "import" from Baltimore is even listed-
>National Bohemian - 40 cents

WOW! 3 for .89, and in '64!

Don't recall anything like that here.

3 for $1 was the best I recall, and that was in '62.

Jack wrote:

> On Sun, 09 Apr 2006 10:49:29 -0400, wrote:
>

>>Camden - 29 cents (or "3-pack" for 89 cents)

>
>
> WOW! 3 for .89, and in '64!

Opps- that was a typo- the "3 pack" price was 87¢ (otherwise, the 3
bottles individually would have been cheaper- so you got the handy
carboard basket for free!). If it makes you feel better, tho', Camden
Brewery went out of business the year they printed that guide (1963).

> Don't recall anything like that here.

Yeah, well, beer prices often vary quite a bit from state to state and
memory and prices are often hazy. (What was gasoline back then- 25¢ a
gallon? How many miles would you drive to save 11¢ on 3 quarts of beer?
<g> ).

> 3 for $1 was the best I recall, and that was in '62.

Well, the other "cheapie" I found was Horlacher and they lasted well
into the 70's. The '64 guide lists a case of Horlacher deposit 12 oz.
bottles at $2.72. (Horlacher was a friend's fathers' beer of choice-
altho' he was probably a big spender since he bought the cans (case
price- $3.09)- we occassionally "borrowed" a few cans. They looked like
this-

http://www.falstaffbrewing.com/tabho...1805_small.jpg

and tasted like...well, like cheap beer.

Horlacher did make a very interesting (only occassionally brewed and
hard to find) called "Perfection". That was nice stuff and was probably
pretty reasonable (I can't even remember beer prices from the 70's <g> )
even tho' it was the most expensive stuff they ever brewed.

http://www.falstaffbrewing.com/LotImg242.jpg

The most expensive domestic beer in 1964?

Michelob at $2.25 a six pack (versus Bud at $1.25). What later became
the most expensive US non-micro, Ballantine India Pale Ale, was a
bargain in '64 at only $1.42, 12¢ more than Ballantine XXX Ale ($1.30).

I lived in Arizona in 1972 or so, and Bayless Grocery Store was selling
"Dutch Treat" quarts for 3/$1. They were bottled in Phoenix by A-1 which was
owned I think by General Brewing, but I could be mistaken. When I opened one
at home, my mother thought someone had brought diesel fuel in the house.

Tom