Now I would like you to fill the blank as follow , “made in( ). Then what are you going to think of ? You don’t need to think of anything. Because a conditioned reflex like an animal will tell you that the answer is “made in China.” Now you can find that there are Chinese people, Chinese commodities all over the world. I estimate that maybe the God also employs lots of Chinese to work for him on the assembly line to make humanbeings all the days and nights. The conservation-based economy is well known all over the world. It is that China’s cheap labor forces are employed to make products under the circumstances of high standard and stirct demands. Finally these products are labeled with the top-brand in US, Japan, UK, France or combined with other countries, which made them another face to be displayed inside the pretty windows of foreign boutiques. Then they can be traded into US dollars or Japanese Yen. Although “made in China” has been mostly regarded as an appendant of foreign top-brands, there are still some mighty brands labeled with Made in China which could seize the foreign markets. The boutiques of these brands are runned along the shopping streets in foreign countries.

Wuliangye White Liquor—All the European Dining Tables’ Favor

Wuliangye, a famous China- top-brand White Liquor, stands for a person’s status, which adopted family-heritaged brew techniques using five cereals as her raw materials to make it with five-flavor-neutralization qualities. All of her qulities resemble the traditional Confucianism of Chinese people so that it becomes not only a code word of natinal wine empire in China, but also a concentrated symbol mark of Chinese people. Currentlly there are almost 800 Wuliangye Franchised Stores in mainland China, the number of which is going to rise upto 1000 to 2000. Till then the image of these stores will be also changed into two types: Flagship Store and General Store. The Flagship Store falls into two patterns: Classical Type and Modern Type. Wuliangye Corparation has a high request towards Franchised Store. Even the materials have to been purchased and distributed by the company.Thanks to her mighty network superiorities, Wuliangye Co. is going to promote big deals. The company swears to open Wuliangye Franchised Stores overseas. Domestic people have no direct sense towards Wuliangye’s popularity abroad. However, people around all the dining tables in European countries are waiting for the arrival of China’s liquor, especially the top-brand in China—Wuliangye White Liquor. In Asian areas, the status of Chinese liquor can’t be shaked. In Korea, you can not only buy Wuliangye in a wine store, but also you can find a self-organized Wuliangye Enthusiasts in it. In the US, it is not that difficult to drink Wuliangye as before. In New York restaurants, in addition to many delicious food ,many Chinese friends maybehave the experiences of drinkingmellow wine—Wuliangye,which enable themself to feel the hapiness as a Chinese people. Wuliangye Corparation has made a new oversea strategy. Though Wuliangye has become a fast-selling wine, they are going to set up a new model in Chinese wine industry through promoting their franchised stores in foreign market. We still keep secret about the oversea store model. However all kinds of design solutions have been collected from experts both dometically and abroad. It is estimated that this will cause an uproar. More practically, in 2005, the exports of Wuliangye is 144,000,000 U.S. dollars ,accounting for over 90% of the total wine exports in China. As Chinese people, we are greatly expecting the oversea giant sales plan of Wuliangye CO. to bring new stir for the Made in China world.

Kangnai----Sweeping the World before One

The first oversea franchised store in China’s leather shoes industry was openned in Paris France a few days ago. This leather shoes franchised store opened by Kangnai CO. locates in the downtown business section in Paris, which adopts both Chinese and Western style to highlight Kangnai Brand and Made in China brand.

This store is runned according to four unified standards which means unified brand, unified image, unified service and unified management. The shoes in this store are all highest-level ones in Kangnai Brand. Kangnai leather shoes were originated in Wenzhou with many years of domestic experiences. Once Kangnai has been to Italy, the renowned shoes making base in the world, to learn advanced shoe-making technics. Both domestic and foreign experiences enable Kangnai to become a top-brand in mainland China. Then Kangnai decided to open her own chained stores abroad. Till 2005, the total number of Kangnai oversea chained franchised stores had been upto over 100 including 17 in 9 cities in Italy. Imaging that when you walk through the attractive and classic Italian street, your attention will be attracted by Kangnai leather shoes labeled with Made in China . The exquisite leather shoes inside the boutique will tell foreigners a new story about Made in China series to change their bias. In fact, there are many China brand who focus themselves on the high-level markets.

Lenovo---taking other’s strength to show her power

Lenovo laptop have become a famous brand in mainland China. However, since they declared they have finished purchasing PC business from IBM, Lenovo can’t stop her step into the international market. Headquartered in Purchase in NY, Lenovo sets two major operating center in both Beijing in China and Raleigh in North Carolina USA.Thanks to her own sales agencies, oversea franchised stores, her business parterners and the alliance with IBM, now Lenovo has set up a world-wide sales network.. Lenovo have more than 19000 employees all over the world. There are many R&D Centers which located in Beijing,Shenzhen,Xiamen and Shanghai in China, Tokyo in Japan and Raleigh in North Carolina in US. Such a new Lenoco face gives the international market a deep impression to set up a top-brand Science&Technology model for Made in China commodities.

In addition to the above famous enterprises, there are still many China enterprise Groups who want to fight in international market. Their same characteristic is labeled on cool cool Made in China to travel around the world.