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Default Cheez Whiz in Asian Cooking?

Why is it that two of the biggest Asian grocers in town carry Cheez
Whiz? 2 types (regular and light), 2 sizes (large and larger), and
one cheaper knock-off brand.

This has always baffled me. One store has a good 8 sqft of shelf
space devoted to Cheez Whiz, and the display always looks recently
picked over - as if several dozen people have already bought some
that day. It sits there right in between packages of pickled
diakon, miso paste, fried tofu, kimchi, and fake meat products.

My only explanation that it's the only White food in the store. They
put it there just for the gringos who are baffled by all the other
weird shit on the shelves.

Is there really any use or explanation for Cheez Whiz in Asian
cooking?

-sw
 
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