Beer (rec.drink.beer) Discussing various aspects of that fine beverage referred to as beer. Including interesting beers and beer styles, opinions on tastes and ingredients, reviews of brewpubs and breweries & suggestions about where to shop.

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  #1 (permalink)   Report Post  
Scott Jensen
 
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Default Medium-size breweries?

There's the big four breweries (Miller, Coors, Pabst, and Anheuser-Busch)
and then micro-breweries. However, are there breweries between these two?
Ones that have national distribution and of a size in between these two? In
other words, "medium" size breweries? Possibly ones that are on the
decline, rise, or reaches a large size but have no desire to become as big
as the big four. If there's many that are viewed this way, is there an
online list of them? Or an online list that includes all sizes of breweries
but is set up in such a way that medium-size ones are identified? Links
would be greatly appreciated. Thanks!

Scott Jensen
--
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Volunteer your computer for folding-protein research for when it's idle.
Go to http://tinyurl.com/6fsdg to sign up your computer.


  #2 (permalink)   Report Post  
Alexander D. Mitchell IV
 
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As a general rule, there are fewer and fewer breweries falling between those
two extremes anymore. This can generally be credited to the enormous
success of Bud/Miller/Coors in the 1970s to the present in capturing an
ever-greater share of the market through advertising, distribution control,
etc.

Typical examples: In Baltimore the last of the large local breweries was a
Heilemann brewery outside the beltway that, as I recall, had an annual
capacity of about 600,000 barrels, and was running FAR below that capacity
when it was closed in the 1990s. As I recall, the major Anheuser-Busch
breweries--twelve of them scattered through America--produce about 1.5 to
2.2 million barrels EACH per year. So the local regional mass-market
breweries (think Stroh's, Wiedemann, National Premium, etc.) are/were way
too big for the product demands of today's lackluster or comatose
small-brand beers, while also being WAY too big for microbreweries.
(Staying in the same region, Frederick Brewing in Frederick, Maryland, a
microbrewery built about the same time as the Baltimore Heilemann plant
closed, has an annual capacity of about 60,000 barrels, and is currently
running at about half that capacity in spite of contract-brewing for several
regional Ohio brands.)

Perhaps the largest "regional" brewery out there might be the newly-built
Yuengling brewery outside Pottstown, Pa.; I think that the annual capacity
of the old and new breweries is somewhere around 1 million barrels.

Several folks wondered why a microbrewery didn't buy that Baltimore brewery;
it would have been like buying a C-130 hangar to park your car.


  #3 (permalink)   Report Post  
dgs
 
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Default

Alexander D. Mitchell IV wrote:

> As a general rule, there are fewer and fewer breweries falling between those
> two extremes anymore. This can generally be credited to the enormous
> success of Bud/Miller/Coors in the 1970s to the present in capturing an
> ever-greater share of the market through advertising, distribution control,
> etc.


Painfully true, and a lot of regionals have gone by the wayside.

> [...]


I clipped the part mentioning some of the regionals, but not for lack
of merit. Not just Stroh's, Wiedemann, and National Premium went by
the wayside, but they're as good a set of examples as any. Some of the
brands still live on, though; Blitz-Weinhard's Henry Weinhard's brand
and Rainier's lager are still brewed in one form or another. It doesn't
really matter whether Miller or Pabst owns the brands, since they're
brewed by Miller anyway.

> Perhaps the largest "regional" brewery out there might be the newly-built
> Yuengling brewery outside Pottstown, Pa.; I think that the annual capacity
> of the old and new breweries is somewhere around 1 million barrels.


Could be. Another sizeable medium-sized regional is High Falls, brewing
the Genesee and JW Dundee's brands, along with a few others. F.X. Matt,
with its own Saranac brand and its contract brews (including some for
Brooklyn Brewing and Pete's) would also qualify as a surviving medium-
sized regional. Perhaps the Lion Brewery in Pennsylvania might count
as well, having survived while seeing 28 of its area competitors go by
the wayside. San Francisco's Anchor Brewing could be considered another
regional, and New Orleans's Dixie brewery, still hanging on, qualifies.

> Several folks wondered why a microbrewery didn't buy that Baltimore brewery;
> it would have been like buying a C-130 hangar to park your car.


Buying a brewery and running it at 10% of capacity would have meant
certain doom, and things are tough enough as it is.

Some of the startups from the early years of the microbrewery boom are
still around, and are getting to the point of being medium-sized
regionals. The most obvious one might be Boston Brewing/Sam Adams,
which took over a former regional brewer's plant in Ohio. Others that
have grown to sizeable production volumes include the likes of Sierra
Nevada and Redhook.

The Pacific Northwest states no longer have any old-line regional
brewers, after the shutdowns of Blitz-Weinhard and Rainier. The "big"
producers in the region now include the likes of Redhook, Widmer, and
Pyramid (including Portland Brewing). All the big-brewery beers come
from elsewhere, mostly California and Colorado, with the exception of a
couple of Henry's beers contract-brewed by Full Sail. It isn't a bad
situation, except perhaps from the employment point of view; the big
brewers had a few more people working there than the microbrewers do.
--
dgs

  #4 (permalink)   Report Post  
Troyone
 
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Default

> San Francisco's Anchor Brewing could be considered another
> regional, and New Orleans's Dixie brewery, still hanging on,

qualifies.
> Buying a brewery and running it at 10% of capacity would have meant
> certain doom, and things are tough enough as it is.


I prefer Microbreweries over commercial beer anyway, Anchor Steam is OK
but some are much better. The quality of beer is better compaired to
commercial beers.

> Some of the startups from the early years of the microbrewery boom

are
> still around, and are getting to the point of being medium-sized
> regionals. The most obvious one might be Boston Brewing/Sam Adams,
> which took over a former regional brewer's plant in Ohio. Others

that
> have grown to sizeable production volumes include the likes of Sierra
> Nevada and Redhook.


Sierra Nevada is an option I like, Sam Adams was actually contracted
out to a brewer however they may brew their own now. Redhook has the
nickname, Budhook since evidently Bud made a deal with Redhook to help
them mass produce their product. Locals say that Redhook does not taste
the same and the quality has gone down.

> The Pacific Northwest states no longer have any old-line regional
> brewers, after the shutdowns of Blitz-Weinhard and Rainier. The

"big"
> producers in the region now include the likes of Redhook, Widmer, and
> Pyramid (including Portland Brewing). All the big-brewery beers come
> from elsewhere, mostly California and Colorado, with the exception of

a
> couple of Henry's beers contract-brewed by Full Sail. It isn't a bad
> situation, except perhaps from the employment point of view; the big
> brewers had a few more people working there than the microbrewers do.


A long time ago I purchased a Weinhard that had a Sam Adams cap, so
there is a lot of regional brewing help going on. Full Sail was one of
my favorites, for some reason does not taste the same since they are
now employee owned. This could be that other Microbrewies are now
better. I think this is a better situation for consumers who want
quality however the cheap beers with no quality have gone under. Some
microbrewies are union, this may benefit new the employees, everyone ia
aware that Bud has a union.

Scott

  #5 (permalink)   Report Post  
Steve Jackson
 
Posts: n/a
Default

"Troyone" > wrote in message
ups.com...

> I prefer Microbreweries over commercial beer anyway, Anchor Steam is OK
> but some are much better. The quality of beer is better compaired to
> commercial beers.


Nobody's giving their beer away for free. They're all commercial beers.

And micro is not a guarantee of better quality over large. I've had beer
from some microbreweries that was absolutely heinous. I've had beer from
some enormous breweries that was most excellent (they don't happen to be
North American breweries, however).

Size of the brewery has no bearing at all on the quality of the beer.
Period.

> Sierra Nevada is an option I like,


And they are now, in fact, quite a large brewery. As big as, maybe even
bigger than, some of the old-line regional breweries.

> Sam Adams was actually contracted
> out to a brewer however they may brew their own now.


They do own a brewery in Cincinnati, but still do a fair amount of contract
brewing. And there's nothing wrong with that. I've never understood so many
beer geeks' bias against contract brewing. If the beer's good, I don't care
where it comes from.

> Redhook has the
> nickname, Budhook since evidently Bud made a deal with Redhook to help
> them mass produce their product.


Yes and no. It's a distribution deal, strictly.

It's also scheduled to end very soon now.

> Locals say that Redhook does not taste
> the same and the quality has gone down.


And that's Redhook's own fault. Bud has no involvement at all with the
brewing operations.

(And I can find locals who'll say Redhook was never all the impressive to
begin with.)

> A long time ago I purchased a Weinhard that had a Sam Adams cap, so
> there is a lot of regional brewing help going on. Full Sail was one of
> my favorites, for some reason does not taste the same since they are
> now employee owned. This could be that other Microbrewies are now
> better. I think this is a better situation for consumers who want
> quality however the cheap beers with no quality have gone under. Some
> microbrewies are union, this may benefit new the employees, everyone ia
> aware that Bud has a union.


I fail to see how ownership structure or union/non-union has any impact on
the quality of the beer. Good beer is determined by two things: the quality
of the recipe and ingredients, and the control over the process to ensure
consistent results. That can be accomplished under any ownership structure
and any employee structure.

The idea that certain types of businesses are incapable of brewing good beer
is a well-entrenched one in beer circles, and it's one that needs to die a
very quick and unmerciful death.

-Steve




  #6 (permalink)   Report Post  
Steve Jackson
 
Posts: n/a
Default

"Troyone" > wrote in message
ups.com...

> I prefer Microbreweries over commercial beer anyway, Anchor Steam is OK
> but some are much better. The quality of beer is better compaired to
> commercial beers.


Nobody's giving their beer away for free. They're all commercial beers.

And micro is not a guarantee of better quality over large. I've had beer
from some microbreweries that was absolutely heinous. I've had beer from
some enormous breweries that was most excellent (they don't happen to be
North American breweries, however).

Size of the brewery has no bearing at all on the quality of the beer.
Period.

> Sierra Nevada is an option I like,


And they are now, in fact, quite a large brewery. As big as, maybe even
bigger than, some of the old-line regional breweries.

> Sam Adams was actually contracted
> out to a brewer however they may brew their own now.


They do own a brewery in Cincinnati, but still do a fair amount of contract
brewing. And there's nothing wrong with that. I've never understood so many
beer geeks' bias against contract brewing. If the beer's good, I don't care
where it comes from.

> Redhook has the
> nickname, Budhook since evidently Bud made a deal with Redhook to help
> them mass produce their product.


Yes and no. It's a distribution deal, strictly.

It's also scheduled to end very soon now.

> Locals say that Redhook does not taste
> the same and the quality has gone down.


And that's Redhook's own fault. Bud has no involvement at all with the
brewing operations.

(And I can find locals who'll say Redhook was never all the impressive to
begin with.)

> A long time ago I purchased a Weinhard that had a Sam Adams cap, so
> there is a lot of regional brewing help going on. Full Sail was one of
> my favorites, for some reason does not taste the same since they are
> now employee owned. This could be that other Microbrewies are now
> better. I think this is a better situation for consumers who want
> quality however the cheap beers with no quality have gone under. Some
> microbrewies are union, this may benefit new the employees, everyone ia
> aware that Bud has a union.


I fail to see how ownership structure or union/non-union has any impact on
the quality of the beer. Good beer is determined by two things: the quality
of the recipe and ingredients, and the control over the process to ensure
consistent results. That can be accomplished under any ownership structure
and any employee structure.

The idea that certain types of businesses are incapable of brewing good beer
is a well-entrenched one in beer circles, and it's one that needs to die a
very quick and unmerciful death.

-Steve


  #7 (permalink)   Report Post  
Tom Wolper
 
Posts: n/a
Default

Steve Jackson wrote:

>>Sam Adams was actually contracted
>>out to a brewer however they may brew their own now.

>
> They do own a brewery in Cincinnati, but still do a fair amount of contract
> brewing. And there's nothing wrong with that. I've never understood so many
> beer geeks' bias against contract brewing. If the beer's good, I don't care
> where it comes from.


Here's a question I have to anybody who is familiar with contract brewing. Who is responsible for buying (and checking
the quality of) the ingredients. Is it the microbrewery or the contract company? And who oversees the brewing process to
ensure quality and to make sure that the beer is consistent from batch to batch?

I think part of the bias about contract brewing comes from the idea that a microbrewer sends a recipe to the contractor
and the contractor is responsible for the whole process.

> The idea that certain types of businesses are incapable of brewing good beer
> is a well-entrenched one in beer circles, and it's one that needs to die a
> very quick and unmerciful death.


There is a history in brewing of companies looking to buy cheaper supplies as they get larger. If a privately owned
brewer sells stock and becomes publicly owned, it's easier to boost profits by lowering supply costs than it is to boost
demand.

In the brewpub movement, it became easy to distinguish by tasting the beer between who opened a brewpub because he cared
about beer and he wanted to share his passion with the public, and who opened one because he was opening a restaurant
and he saw (in the '90s) that a brewpub was value-added. This perception might be the same one in brewing company size:
a smaller brewing company cares about beer more.

Tom W
  #8 (permalink)   Report Post  
Troyone
 
Posts: n/a
Default

Steve Jackson wrote:
> Nobody's giving their beer away for free. They're all commercial

beers.

By your opinion, my opinion is that if a brewery commercially
advertises Nationally on TV and Radio, there is commercialization.
Microbrews are successful by word of mouth because of quality.

> And micro is not a guarantee of better quality over large. I've had

beer
> from some microbreweries that was absolutely heinous. I've had beer

from
> some enormous breweries that was most excellent (they don't happen to

be
> North American breweries, however).


This is why only the word of mouth microbrews spread through out the
country because they're a better product than commercial beer.

> Size of the brewery has no bearing at all on the quality of the beer.


> Period.


Have you ever brewed? I prefer small batch brew over large batches the
quality is noticable to me.

> Sierra Nevada is an option I like,
> And they are now, in fact, quite a large brewery. As big as, maybe

even
> bigger than, some of the old-line regional breweries.


Sierra Nevada is popular because of their word of mouth quality, also
they crack their barley grains right before mashing. Unlike commercial
breweries that use rice and corn adjuncts.


> They do own a brewery in Cincinnati, but still do a fair amount of

contract
> brewing. And there's nothing wrong with that. I've never understood

so many
> beer geeks' bias against contract brewing. If the beer's good, I

don't care
> where it comes from.



Beer geeks who brew know the difference!


> > Redhook has the
> > nickname, Budhook since evidently Bud made a deal with Redhook to

help
> > them mass produce their product.

> Yes and no. It's a distribution deal, strictly.
> It's also scheduled to end very soon now.
> > Locals say that Redhook does not taste
> > the same and the quality has gone down.

> And that's Redhook's own fault. Bud has no involvement at all with

the
> brewing operations.



We can agree on this, my difference in opinion may be that Redhook
should have inquired with Anchor Steam or others to see how they kept
up with demand and quality (or with out loosing quality) rather than
helping or giving in to a commercial company. Commercial breweries are
not concerned about real quality only what they can influence one to
think quality is by their psych influenced large scale advertising.



> (And I can find locals who'll say Redhook was never all the

impressive to
> begin with.)




I have only heard the opposite but this is possible.



> I fail to see how ownership structure or union/non-union has any

impact on
> the quality of the beer. Good beer is determined by two things: the

quality
> of the recipe and ingredients, and the control over the process to

ensure
> consistent results. That can be accomplished under any ownership

structure
> and any employee structure.
> The idea that certain types of businesses are incapable of brewing

good beer
> is a well-entrenched one in beer circles, and it's one that needs to

die a
> very quick and unmerciful death.



I agree only "change" from one to the other may affect the difference
in quality.

Scott

  #9 (permalink)   Report Post  
Troyone
 
Posts: n/a
Default

Steve Jackson wrote:
> Nobody's giving their beer away for free. They're all commercial

beers.

By your opinion, my opinion is that if a brewery commercially
advertises Nationally on TV and Radio, there is commercialization.
Microbrews are successful by word of mouth because of quality.

> And micro is not a guarantee of better quality over large. I've had

beer
> from some microbreweries that was absolutely heinous. I've had beer

from
> some enormous breweries that was most excellent (they don't happen to

be
> North American breweries, however).


This is why only the word of mouth microbrews spread through out the
country because they're a better product than commercial beer.

> Size of the brewery has no bearing at all on the quality of the beer.


> Period.


Have you ever brewed? I prefer small batch brew over large batches the
quality is noticable to me.

> Sierra Nevada is an option I like,
> And they are now, in fact, quite a large brewery. As big as, maybe

even
> bigger than, some of the old-line regional breweries.


Sierra Nevada is popular because of their word of mouth quality, also
they crack their barley grains right before mashing. Unlike commercial
breweries that use rice and corn adjuncts.


> They do own a brewery in Cincinnati, but still do a fair amount of

contract
> brewing. And there's nothing wrong with that. I've never understood

so many
> beer geeks' bias against contract brewing. If the beer's good, I

don't care
> where it comes from.



Beer geeks who brew know the difference!


> > Redhook has the
> > nickname, Budhook since evidently Bud made a deal with Redhook to

help
> > them mass produce their product.

> Yes and no. It's a distribution deal, strictly.
> It's also scheduled to end very soon now.
> > Locals say that Redhook does not taste
> > the same and the quality has gone down.

> And that's Redhook's own fault. Bud has no involvement at all with

the
> brewing operations.



We can agree on this, my difference in opinion may be that Redhook
should have inquired with Anchor Steam or others to see how they kept
up with demand and quality (or with out loosing quality) rather than
helping or giving in to a commercial company. Commercial breweries are
not concerned about real quality only what they can influence one to
think quality is by their psych influenced large scale advertising.



> (And I can find locals who'll say Redhook was never all the

impressive to
> begin with.)




I have only heard the opposite but this is possible.



> I fail to see how ownership structure or union/non-union has any

impact on
> the quality of the beer. Good beer is determined by two things: the

quality
> of the recipe and ingredients, and the control over the process to

ensure
> consistent results. That can be accomplished under any ownership

structure
> and any employee structure.
> The idea that certain types of businesses are incapable of brewing

good beer
> is a well-entrenched one in beer circles, and it's one that needs to

die a
> very quick and unmerciful death.



I agree only "change" from one to the other may affect the difference
in quality.

Scott

  #10 (permalink)   Report Post  
Amarantha
 
Posts: n/a
Default

"Scott Jensen" > wrote in
:

> There's the big four breweries (Miller, Coors, Pabst, and
> Anheuser-Busch) and then micro-breweries. However, are there
> breweries between these two? Ones that have national distribution and
> of a size in between these two? In other words, "medium" size
> breweries?


Depends where you live (I'm guessing USA), but Australia has Boag's and
Cooper's, with Grand Ridge on the rise.

K
--
nil illegitimi carborundum


  #11 (permalink)   Report Post  
Steve Jackson
 
Posts: n/a
Default

"Tom Wolper" > wrote in message
news
> Here's a question I have to anybody who is familiar with contract brewing.
> Who is responsible for buying (and checking the quality of) the
> ingredients. Is it the microbrewery or the contract company? And who
> oversees the brewing process to ensure quality and to make sure that the
> beer is consistent from batch to batch?


From some of the specifics I've known about various contract brewing
arrangements, the answer is that there is no one answer. I've known some
contract breweries that specify that you use their ingredients, especially
their yeast. I've known some contract breweries that go to great lengths to
work with the parent breweries' specifications and standards. It depends on
the individual contracts.

Of course, the larger a share of business you provide to a contract brewery,
the more clout you're going to wield. Someone the size of BBC is going to
have quite a bit of sway and ability to demand that their product be brewed
the way they wish.

> There is a history in brewing of companies looking to buy cheaper supplies
> as they get larger. If a privately owned brewer sells stock and becomes
> publicly owned, it's easier to boost profits by lowering supply costs than
> it is to boost demand.


You'd be surprised to find that the companies who do that aren't necessarily
who you suspect. Anheuser-Busch, for instance, spends a lot on very
high-quality ingredients. This is something that many beer geeks just refuse
to accept. A-B brews Bud the way they do not because they're cheap. They do
it because it's what sells, and what many people enjoy. They brew that
recipe deliberately, and they don't scrimp on it.

>
> In the brewpub movement, it became easy to distinguish by tasting the beer
> between who opened a brewpub because he cared about beer and he wanted to
> share his passion with the public, and who opened one because he was
> opening a restaurant and he saw (in the '90s) that a brewpub was
> value-added. This perception might be the same one in brewing company
> size: a smaller brewing company cares about beer more.


An assertion I patently disagree with. Small does not mean more concern.
I've encountered enough small breweries where people don't give a shit about
the beer, and it shows. Size is simply not a reliable predictor of a
brewery's quality.

-Steve


  #12 (permalink)   Report Post  
Steve Jackson
 
Posts: n/a
Default

"Troyone" > wrote in message
oups.com...
> Steve Jackson wrote:
>> Nobody's giving their beer away for free. They're all commercial

> beers.
>
> By your opinion, my opinion is that if a brewery commercially
> advertises Nationally on TV and Radio, there is commercialization.


There is commercialization if you put your name on a tap handle. There is
commercialization if you sell your beer in any bar or any store outside your
brewery. There is commercialization when you put your name on a label. There
is commercialization when you put your name on a beer mat. There is
commercialization when you have neon signs created with your name.

The defintion of "commercial" in this context means you produce something
and sell it for money. Scale doesn't enter into it. Craft breweries are
every bit as commercial as the big breweries. They just aren't commercial on
the same scale.

You honestly thing Sierra Nevada or Anchor wouldn't do national TV
advertising if they had the income to support it?

> Microbrews are successful by word of mouth because of quality.


Craft beers are successful for any number of reasons, many of which have
nothing to do with quality. There are successful craft beers that are of
dubious quality. There are many defunct craft breweries that brewed
outstanding beer. Simply producing a good product is not enough to guarantee
success, in any business.

>
>> And micro is not a guarantee of better quality over large. I've had

> beer
>> from some microbreweries that was absolutely heinous. I've had beer

> from
>> some enormous breweries that was most excellent (they don't happen to

> be
>> North American breweries, however).

>
> This is why only the word of mouth microbrews spread through out the
> country because they're a better product than commercial beer.
>
>> Size of the brewery has no bearing at all on the quality of the beer.

>
>> Period.

>
> Have you ever brewed?


Yes, I have. Did for several years.

> I prefer small batch brew over large batches the
> quality is noticable to me.


By this logic, the best beer is going to be brewed a gallon at a time, and
there are diminishing returns the larger you go. By this logic, the
lousy-to-mediocre brewpub down the street from me should be of better
quality than Sierra Nevada. The premise is absurd on its face.

I'll throw one question that has no bearing on the discussion (whether or
not I've brewed has nothing to do with being able to evaluate the quality of
beer) with one that's only slightly more relevant: Have you ever been the
Europe? Because there are some very large breweries over there that brew
beers that most small American breweries would give their left nut to brew.

>> Sierra Nevada is an option I like,
>> And they are now, in fact, quite a large brewery. As big as, maybe

> even
>> bigger than, some of the old-line regional breweries.

>
> Sierra Nevada is popular because of their word of mouth quality, also
> they crack their barley grains right before mashing. Unlike commercial
> breweries that use rice and corn adjuncts.


Belgian breweries use corn adjuncts. British breweries use corn adjuncts.
And I don't know of many, if any, breweries that don't mill their grain
shortly before brewing.

And SN is indeed successful through a lot of word-of-mouth. They also are
good marketers.

>
>
>> They do own a brewery in Cincinnati, but still do a fair amount of

> contract
>> brewing. And there's nothing wrong with that. I've never understood

> so many
>> beer geeks' bias against contract brewing. If the beer's good, I

> don't care
>> where it comes from.

>
>
> Beer geeks who brew know the difference!


To be blunt. Bullshit. Some of the best evaluators of beer I've run across
don't brew. And I've known plenty of homebrewers who couldn't identify their
ass from a hole in the ground when it comes to beer quality.

Less perjoratively, I've sat through many blind tastings where people who
were convinced they could tell a difference between beers (based on various
criteria) in fact could not.

And, again, if someone's brewing a good beer, who the hell cares where it's
from?

> We can agree on this, my difference in opinion may be that Redhook
> should have inquired with Anchor Steam or others to see how they kept
> up with demand and quality (or with out loosing quality) rather than
> helping or giving in to a commercial company.


********. If you're in business, you try to make money as best you can. If
Redhook's distribution-only agreement with A-B had succeeded in spreading
popular acceptance of craft beer, American beer geeks would be walking
around with giant stiffies every time Redhook's name was mentioned. Because
the agreement didn't end up working out for Redhook, they become an easy
whipping boy.

By the way, Anchor has not kept up with demand and quality. Anchor Steam
deteriorates ridiculously rapidly, and is a vastly different beer in the Bay
Area as opposed to anywhere else. The other Anchor beers fare a bit better,
but not much. I love Anchor, but they are the last brewery I would go to for
advice on how to preserve quality as you widen your distribution.


> Commercial breweries are
> not concerned about real quality only what they can influence one to
> think quality is by their psych influenced large scale advertising.


Large-scale breweries are sure as hell concerned about quality. They would
not be in business if they weren't and they only need to look back at
Schlitz in the mid 1970s to see what happens when you fall asleep at the
quality switch. When have you ever heard of an infected Miller or Bud? When
have you ever heard of an off batch of Coors?

The majors are obsessed with quality. Just becuase you don't like the
product they're making doesn't mean it's not of quality. Their craftsmanship
is outstanding. They're devoting that attention into what I think is a
wholly uninteresting product, but just because I don't like it doesn't mean
it doesn't have quality. I think the new Rolls Royce looks like shit, but
that hardly means it's not a quality car.

-Steve


  #13 (permalink)   Report Post  
Steve Jackson
 
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"Scott Jensen" > wrote in message
...

> There's the big four breweries (Miller, Coors, Pabst, and Anheuser-Busch)


Technically speaking, Pabst is no longer a brewery (nor is it really in the
company of those other three). Pabst is strictly a marketing company now;
all of its beers are contract-brewed, mostly by SAB Miller.

> and then micro-breweries. However, are there breweries between these two?


Of course. If you want to be literal, a microbrewery is defined as one that
brews fewer than 15k barrels a year. Numerous craft breweries outpace that,
like Boston Beer Co., Sierra Nevada, Anchor.

Plus, there are still several old regional breweries that still operate.
Some examples of those have been mentioned in other posts.

> Ones that have national distribution and of a size in between these two?


See the more prominent craft breweries. Sam Adams (brewed by Boston Beer
Co.) has nationwide distribution. Sierra Nevada pretty much does as well.
Anchor's close. And even smaller breweries are coast-to-coast, if not in
every state, like Stone from San Diego or Victory from Pennsylvania.

> In
> other words, "medium" size breweries? Possibly ones that are on the
> decline, rise, or reaches a large size but have no desire to become as big
> as the big four. If there's many that are viewed this way, is there an
> online list of them? Or an online list that includes all sizes of
> breweries
> but is set up in such a way that medium-size ones are identified? Links
> would be greatly appreciated. Thanks!


Do some googling. If you found a list of the 10 or 20 largest American
breweries, you'd find 6 or 16 other than your four largest that would fit
those criteria.

-Steve


  #14 (permalink)   Report Post  
Troyone
 
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Steve Jackson wrote:
> There is commercialization if you put your name on a tap handle.

There is
> commercialization if you sell your beer in any bar or any store

outside your
> brewery. There is commercialization when you put your name on a

label. There
> is commercialization when you put your name on a beer mat. There is
> commercialization when you have neon signs created with your name.
> The defintion of "commercial" in this context means you produce

something
> and sell it for money. Scale doesn't enter into it. Craft breweries

are
> every bit as commercial as the big breweries. They just aren't

commercial on
> the same scale.



This perception of commercialism is word of mouth and reputation not
high cost advertising during a Super Bowl with cartoon frogs!


> You honestly thing Sierra Nevada or Anchor wouldn't do national TV
> advertising if they had the income to support it?



No they would not, I'm convinced they would not sell out.



> > Microbrews are successful by word of mouth because of quality.

> Craft beers are successful for any number of reasons, many of which

have
> nothing to do with quality. There are successful craft beers that are

of
> dubious quality. There are many defunct craft breweries that brewed
> outstanding beer. Simply producing a good product is not enough to

guarantee
> success, in any business.




I have a bridge on the west coast here near Anchor Steam Brewing, do
you want to buy it?




> > I prefer small batch brew over large batches the
> > quality is noticable to me.

> By this logic, the best beer is going to be brewed a gallon at a

time, and
> there are diminishing returns the larger you go. By this logic, the
> lousy-to-mediocre brewpub down the street from me should be of better


> quality than Sierra Nevada. The premise is absurd on its face.
> I'll throw one question that has no bearing on the discussion

(whether or
> not I've brewed has nothing to do with being able to evaluate the

quality of
> beer) with one that's only slightly more relevant: Have you ever been

the
> Europe? Because there are some very large breweries over there that

brew
> beers that most small American breweries would give their left nut to

brew.



I have brewed 15 gallon batches nonetheless I prefer five gallon
batches. I like the Trappist Beers from Europe, they're brewed like
microbrew here and I would even like to go on a tour if possible.


> >> Sierra Nevada is an option I like,
> >> And they are now, in fact, quite a large brewery. As big as, maybe

> > even
> >> bigger than, some of the old-line regional breweries.

> > Sierra Nevada is popular because of their word of mouth quality,

also
> > they crack their barley grains right before mashing. Unlike

commercial
> > breweries that use rice and corn adjuncts.

> Belgian breweries use corn adjuncts. British breweries use corn

adjuncts.
> And I don't know of many, if any, breweries that don't mill their

grain
> shortly before brewing.



Belgium and the UK have commercial breweries as well as every other
country in the world, all commercial advertising breweries take short
and expense cuts using adjuncts.
I would hope they all crack their grains before mashing but most
commercial brewers do not.


> >> They do own a brewery in Cincinnati, but still do a fair amount of

> > contract
> >> brewing. And there's nothing wrong with that. I've never

understood
> > so many
> >> beer geeks' bias against contract brewing. If the beer's good, I

> > don't care
> >> where it comes from.

> > Beer geeks who brew know the difference!

> To be blunt. Bullshit. Some of the best evaluators of beer I've run

across
> don't brew. And I've known plenty of homebrewers who couldn't

identify their
> ass from a hole in the ground when it comes to beer quality.
> Less perjoratively, I've sat through many blind tastings where people

who
> were convinced they could tell a difference between beers (based on

various
> criteria) in fact could not.
> And, again, if someone's brewing a good beer, who the hell cares

where it's
> from?



If you put a good quality word of mouth microbrew next to any Sam
Adams, I guarantee you I would be able to tell the difference. This
could include any commercial advertising Brewery in the USA, they can
not compete with any good word of mouth microbrew.

"Who... cares cares where it's from"... what is in it... etc...? I want
to know where the beer was brewed, what is in it, etc... because I care
about my health.


> > We can agree on this, my difference in opinion may be that Redhook
> > should have inquired with Anchor Steam or others to see how they

kept
> > up with demand and quality (or with out loosing quality) rather

than
> > helping or giving in to a commercial company.

> ********. If you're in business, you try to make money as best you

can. If
> Redhook's distribution-only agreement with A-B had succeeded in

spreading
> popular acceptance of craft beer, American beer geeks would be

walking
> around with giant stiffies every time Redhook's name was mentioned.

Because
> the agreement didn't end up working out for Redhook, they become an

easy
> whipping boy.
> By the way, Anchor has not kept up with demand and quality. Anchor

Steam
> deteriorates ridiculously rapidly, and is a vastly different beer in

the Bay
> Area as opposed to anywhere else. The other Anchor beers fare a bit

better,
> but not much. I love Anchor, but they are the last brewery I would go

to for
> advice on how to preserve quality as you widen your distribution.



The brewers at Redhook did not need to expand when they did with Bud,
they were doing just fine in fact could not meet the demand. They made
the deal with Bud because of greed not necessity. A lot of other
microbrewies may have considered them a sell out. In fact there are
some microbreweries in the Bay area that turned down offers from Bud
and Miller.
With all the new Microbrews I have not bothered to drink an Anchor
lately... you may be right. Is Mayflower still alive?


> > Commercial breweries are
> > not concerned about real quality only what they can influence one

to
> > think quality is by their psych influenced large scale advertising.


> Large-scale breweries are sure as hell concerned about quality. They

would
> not be in business if they weren't and they only need to look back at


> Schlitz in the mid 1970s to see what happens when you fall asleep at

the
> quality switch. When have you ever heard of an infected Miller or

Bud? When
> have you ever heard of an off batch of Coors?



The way the commercial brewers brew and sell what they think is quality
is an off batch way of business in my opinion.
I had a vinegar tasting Coors in the eighties and have not drank one
since.


> The majors are obsessed with quality. Just becuase you don't like the


> product they're making doesn't mean it's not of quality. Their

craftsmanship
> is outstanding. They're devoting that attention into what I think is

a
> wholly uninteresting product, but just because I don't like it

doesn't mean
> it doesn't have quality. I think the new Rolls Royce looks like shit,

but
> that hardly means it's not a quality car.



Agree I do not like the way they brew or their finished product, it may
be quality by their definition of quality, obiously not anywhere else
not even the beer review sites on the internet.


Scott

  #15 (permalink)   Report Post  
 
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http://www.ardice.com/Sports/Footbal.../A/Adams,_Sam/



  #16 (permalink)   Report Post  
Joris Pattyn
 
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"> I have brewed 15 gallon batches nonetheless I prefer five gallon
> batches. I like the Trappist Beers from Europe, they're brewed like
> microbrew here and I would even like to go on a tour if possible.


> Belgium and the UK have commercial breweries as well as every other
> country in the world, all commercial advertising breweries take short
> and expense cuts using adjuncts.
> I would hope they all crack their grains before mashing but most
> commercial brewers do not.
>


Be careful with what you write, or you might end up writing black and white
in one sentence.

The Trappist brewery at Westmalle, was since +/- 1990 the only brewery in
Belgium, with Stella Artois in Leuven, where they had the new type of
mashtun ( if that word could still be used - extractor is probably more apt)
that is so efficient that the malt doesn't need to be crushed; the full
maltgrains with the peels and everything are completely fine-grinded to
powder. No more filterbed necessary. That's your microbrewery. BTW,
production is 125.000hl/year.

Brouwerij Slaghmuylder, most famous for its "Witkap" beers, has always used
a portion of cornflour in its mash. They're a small, commercial brewer.
Production is 80.000hl/year, there's a lot of USA "microbrewers" that
produce more annualy.

The only microbrewer that wouldn't give his left nut for being able to
advertise on TV, is the one that is already producing more than he really
could.

JPP


  #17 (permalink)   Report Post  
Joel
 
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Troyone > wrote:
>I have a bridge on the west coast here near Anchor Steam Brewing, do
>you want to buy it?


Pet peeve: People who profess to be beer geeks who
can't figure out the difference between a brewery and
a beer.
--
Joel Plutchak "Eat everything. Have fun." - Julia Child.
plutchak at [...]
  #18 (permalink)   Report Post  
Joel
 
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Troyone > wrote:
>I have a bridge on the west coast here near Anchor Steam Brewing, do
>you want to buy it?


Pet peeve: People who profess to be beer geeks who
can't figure out the difference between a brewery and
a beer.
--
Joel Plutchak "Eat everything. Have fun." - Julia Child.
plutchak at [...]
  #19 (permalink)   Report Post  
Lew Bryson
 
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"Joel" > wrote in message
...
>
> Troyone > wrote:
> >I have a bridge on the west coast here near Anchor Steam Brewing, do
> >you want to buy it?

>
> Pet peeve: People who profess to be beer geeks who
> can't figure out the difference between a brewery and
> a beer.


Honestly. This guy is so perfect he's almost gotta be a troll. If he is,
he's a good one.

--
Lew Bryson

www.LewBryson.com
Author of "New York Breweries" and "Pennsylvania Breweries," 2nd ed., both
available at <www.amazon.com>
The Hotmail address on this post is for newsgroups only: I don't check it,
or respond to it. Spam away.


  #20 (permalink)   Report Post  
Lew Bryson
 
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"Alexander D. Mitchell IV" > wrote in message
news:Esssd.5
> Perhaps the largest "regional" brewery out there might be the newly-built
> Yuengling brewery outside Pottstown, Pa.; I think that the annual capacity
> of the old and new breweries is somewhere around 1 million barrels.


Current production is probably about 1.5, 1.6 million bbls. Their current
capacity, with the old brewery, the new brewery, and the Tampa brewery, is
up around 3 million, and they have room to expand that further.

> Several folks wondered why a microbrewery didn't buy that Baltimore

brewery;
> it would have been like buying a C-130 hangar to park your car.


Wickedly inefficient, ayup.


--
Lew Bryson

www.LewBryson.com
Author of "New York Breweries" and "Pennsylvania Breweries," 2nd ed., both
available at <www.amazon.com>
The Hotmail address on this post is for newsgroups only: I don't check it,
or respond to it. Spam away.




  #21 (permalink)   Report Post  
dgs
 
Posts: n/a
Default

Troyone wrote:

> Steve Jackson wrote:
>
>>There is commercialization if you put your name on a tap handle. There is
>>commercialization if you sell your beer in any bar or any store outside your
>>brewery. There is commercialization when you put your name on a label. There
>>is commercialization when you put your name on a beer mat. There is
>>commercialization when you have neon signs created with your name.
>>The defintion of "commercial" in this context means you produce something
>>and sell it for money. Scale doesn't enter into it. Craft breweries
>> are every bit as commercial as the big breweries. They just aren't commercial on
>>the same scale.

>
> This perception of commercialism is word of mouth and reputation not
> high cost advertising during a Super Bowl with cartoon frogs!


Eh? I can pick up local papers in my city and see plenty of adverts
places by local craft breweries. Word of mouth and reputation is nice,
but once a brewery grows to a certain size, that isn't enough to pay the
bills, so they have to engage in some form of marketing.

>>You honestly thing Sierra Nevada or Anchor wouldn't do national TV
>>advertising if they had the income to support it?

>
> No they would not, I'm convinced they would not sell out.


Guess again. Nice little idealist world you live in, but it's not
reality.

>>>Microbrews are successful by word of mouth because of quality.

>>Craft beers are successful for any number of reasons, many of which have
>>nothing to do with quality. There are successful craft beers that are of
>>dubious quality. There are many defunct craft breweries that brewed
>>outstanding beer. Simply producing a good product is not enough to guarantee
>>success, in any business.

>
> I have a bridge on the west coast here near Anchor Steam Brewing, do
> you want to buy it?


So you're not capable of addressing his argument, and have to be stupid
about it? You're not even bright enough to know that there's no such
thing as "Anchor Steam Brewing." You don't have room to imply that
someone else is stupid.

>>>I prefer small batch brew over large batches the
>>>quality is noticable to me.

>>
>>By this logic, the best beer is going to be brewed a gallon at a time, and
>>there are diminishing returns the larger you go. [...] Have you ever been the
>>Europe? Because there are some very large breweries over there that brew
>>beers that most small American breweries would give their left nut to brew.

>
> I have brewed 15 gallon batches nonetheless I prefer five gallon
> batches. I like the Trappist Beers from Europe, they're brewed like
> microbrew here and I would even like to go on a tour if possible.


Once again, you don't even bother to answer the question. And what you
do as a homebrewer has little to do with brewing beer as a business, as
many a homebrewer has learned the hard way.

You also don't know much about the Trappist breweries. Two of them are,
in fact, sizeable operations, barely qualifying as "microbreweries" at
all.

>>>>Sierra Nevada is an option I like,
>>>>And they are now, in fact, quite a large brewery. As big as, maybe even
>>>>bigger than, some of the old-line regional breweries.
>>>
>>>Sierra Nevada is popular because of their word of mouth quality


Eh? You've never seen print ads for SN?

>>> also
>>>they crack their barley grains right before mashing. Unlike commercial
>>>breweries that use rice and corn adjuncts.


This, Zippy, is what we English-speakers call a "non-sequitur." The
vast majority of brewing enterprises don't mill their malt until it's
time to add it to the mash. And it has nothing to do with adjuncts.

>>Belgian breweries use corn adjuncts. British breweries use corn adjuncts.
>>And I don't know of many, if any, breweries that don't mill their grain
>>shortly before brewing.


Exactly. Hey, you must be one of those folks from the "reality-based"
community.

> Belgium and the UK have commercial breweries as well as every other
> country in the world, all commercial advertising breweries take short
> and expense cuts using adjuncts.


Um, no. It's against the law to use adjuncts in Germany, yet there are
several big breweries that advertise quite a bit. They also do a lot
of point-of-sale marketing with beer-mats, signs, glassware, and loads
of other stuff.

> I would hope they all crack their grains before mashing but most
> commercial brewers do not.


Right. They wait 'til after the mash.

>>And, again, if someone's brewing a good beer, who the hell cares where it's
>>from?

>
> If you put a good quality word of mouth microbrew next to any Sam
> Adams, I guarantee you I would be able to tell the difference.


I'd love to take you up on this, because I'd be laughing my head off as
you proved yourself wrong.

> "Who... cares cares where it's from"... what is in it... etc...?


So now you're assuming what other people are thinking, based on their
words? Don't put words in other people's mouths. All it does it reveal
the paucity of your argument, as you build your own little strawman.

> I want
> to know where the beer was brewed, what is in it, etc... because I care
> about my health.


Bwahahahaha! So big deal. If Boston Brewing's beer states plainly on
the label that it was brewed in Portland, Oregon, or Seattle, Washington
(as it was at one time), and it's brewed with exactly the same stuff at
either location, using the same methods, what's the difference?

And what guarantee do you have that some random microbrewer's beer is
"healthier" than some other random not-so-microbrewer's beer?

>>>We can agree on this, my difference in opinion may be that Redhook
>>>should have inquired with Anchor Steam or others to see how they kept
>>>up with demand and quality (or with out loosing quality) rather than
>>>helping or giving in to a commercial company.

>>
>>********. If you're in business, you try to make money as best you can. If
>>Redhook's distribution-only agreement with A-B had succeeded in spreading
>>popular acceptance of craft beer, American beer geeks would be walking
>>around with giant stiffies every time Redhook's name was mentioned. Because
>>the agreement didn't end up working out for Redhook, they become an easy
>>whipping boy.


Actually, were it not for that agreement, Redhook would be toast by now.
They expanded way too quickly, and it's pretty much A-B that's saved
their bacon and kept them in business. But you're right in that the
agreement was very much a mixed blessing for Redhook.

>>By the way, Anchor has not kept up with demand and quality. Anchor Steam
>>deteriorates ridiculously rapidly, and is a vastly different beer in the Bay
>>Area as opposed to anywhere else. The other Anchor beers fare a bit better,
>>but not much. I love Anchor, but they are the last brewery I would go to for
>>advice on how to preserve quality as you widen your distribution.

>
> The brewers at Redhook did not need to expand when they did with Bud,
> they were doing just fine in fact could not meet the demand.


Incorrect. They wanted to fund market expansion. The management at
the brewery saw what they thought was an opportunity to increase their
distribution reach, and at the same time, by raising money on the public
market, they could fund that reach.

> They made
> the deal with Bud because of greed not necessity.


Wow! I'm impressed! You've actually seen Redhook's internal company
communications and know this for a fact? You're not, in fact, just
talking out of your ass?

> A lot of other
> microbrewies may have considered them a sell out.


What "a lot of other microbreweries" though about Redhook's business is
irrelevant. And which other microbreweries would those be, hmm?

> In fact there are
> some microbreweries in the Bay area that turned down offers from Bud
> and Miller.


Really? Which ones?

>>>Commercial breweries are
>>>not concerned about real quality only what they can influence one to
>>>think quality is by their psych influenced large scale advertising.


Yes, and those black helicopters with A-B's logo are monitoring your
beer-drinking habits, citizen. It's best for all if you just obey.

>>Large-scale breweries are sure as hell concerned about quality. They would
>>not be in business if they weren't and they only need to look back at
>>Schlitz in the mid 1970s to see what happens when you fall asleep at the
>>quality switch. When have you ever heard of an infected Miller or Bud? When
>>have you ever heard of an off batch of Coors?

>
> The way the commercial brewers brew and sell what they think is quality
> is an off batch way of business in my opinion.


Your opinion and a dollar will still be short of what's needed to buy
a pint of microbrew at my local. The big megabrewers aren't holding a
gun to anyone's head. They make the stuff they make, and for whatever
reason (ones I can't quite fathom, either), people buy and drink the
stuff. So, while I have no interest in the bland stuff the big brewers
make, someone does, and that's why they control 90+% of the market in
the USA.

>>The majors are obsessed with quality. Just becuase you don't like the
>>product they're making doesn't mean it's not of quality. Their craftsmanship
>>is outstanding. They're devoting that attention into what I think is a
>>wholly uninteresting product, but just because I don't like it doesn't mean
>>it doesn't have quality. I think the new Rolls Royce looks like shit, but
>>that hardly means it's not a quality car.

>
> Agree I do not like the way they brew or their finished product, it may
> be quality by their definition of quality, obiously not anywhere else
> not even the beer review sites on the internet.


"Not anywhere else" ?? Do you have any concept of the science behind
quality control? There are plenty of professional publications that go
into detail on the strict quality control procedures at Anheuser-Busch.
They simply can't afford screwups and inconsistent product.

As far as "the beer review sites on the internet," spare me. The people
posting to those sites are a self-selecting sample of people who, for
the most part, have an interest in specialty beers. The average Joe
Sixpack isn't likely to bother with ratebeer.com at all. What Joe
Sixpack is looking for is a mild-tasting product that tastes hardly at
all of what a lot of people think beer should taste like, and he wants
is a product that is consistently like that. I don't care for it, as is
the case with a lot of the people who talk about beer on Usenet and the
Web-based review sites, but I'm also aware that I've self-selected
myself out of the mass beer market - at least in the United States and
Canada. In Germany, I'd drink a mass-market beer without much in the
way of hesitation at all.
--
dgs

  #22 (permalink)   Report Post  
dgs
 
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Troyone wrote:

>>San Francisco's Anchor Brewing could be considered another
>>regional, and New Orleans's Dixie brewery, still hanging on, qualifies.
>>Buying a brewery and running it at 10% of capacity would have meant
>>certain doom, and things are tough enough as it is.

>
> I prefer Microbreweries over commercial beer anyway, Anchor Steam is OK
> but some are much better. The quality of beer is better compaired to
> commercial beers.


Your preference for microbrews (or mine or anyone else's, FTM) does not
equate to "quality." Quality, in production terms, is measured in terms
of product consistency, and in strict adherence to processes that
guarantee that product's consistency. The typical microbrewery beer is
often widely variable in quality; for those of us that like them, we
generally don't have a problem with that, as long as they fall more or
less in the range we've chosen to like.

>>[...] Others that
>>have grown to sizeable production volumes include the likes of Sierra
>>Nevada and Redhook.

>
> Redhook has the
> nickname, Budhook since evidently Bud made a deal with Redhook to help
> them mass produce their product. Locals say that Redhook does not taste
> the same and the quality has gone down.


Anheuser-Busch is a brewery. Budweiser is its flagship brand. A-B made
a deal with Redhook that involved A-B buying some equity (in the form of
stock), thus investing in Redhook. In return, Redhook was guaranteed
access to A-B's huge, well-developed distribution network. That's where
Redhook gets the "Budhook" handle.

Redhook beers definitely don't taste the same as the inconsistent beers
they were making 22 years ago. The quality, however, has not gone down.
More people are drinking Redhook than 22 years ago, but again, in
production terms, quality is defined in termed of an ability to make
a producting using a repeatable, consistent product. Redhook is able
to do this. Their beers aren't as attractive to the beer geeks any
more, and they don't compete in terms of strong flavors with some of
the craft breweries' products that have come along since then, but
Redhook does have a market niche. If they can make a profit more than
two quarters in a row, they might even be on to something. I'm no
longer as a big fan of their beers as I might have once been, but I'll
still drink a Winterhook now and then.

But then, what do I know? I'm only a local.

>[...] Some
> microbrewies are union, this may benefit new the employees, everyone ia
> aware that Bud has a union.


Eh? Which microbreweries are union houses? Very few of them are that I
know of.
--
dgs

  #23 (permalink)   Report Post  
Steve Jackson
 
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"Troyone" > wrote in message
oups.com...
> Steve Jackson wrote:
>> There is commercialization if you put your name on a tap handle.

> There is
>> commercialization if you sell your beer in any bar or any store

> outside your
>> brewery. There is commercialization when you put your name on a

> label. There
>> is commercialization when you put your name on a beer mat. There is
>> commercialization when you have neon signs created with your name.
>> The defintion of "commercial" in this context means you produce

> something
>> and sell it for money. Scale doesn't enter into it. Craft breweries

> are
>> every bit as commercial as the big breweries. They just aren't

> commercial on
>> the same scale.

>
>
> This perception of commercialism is word of mouth and reputation not
> high cost advertising during a Super Bowl with cartoon frogs!


"This perception of commercialism"? I have no idea what you mean.

But, regardless, "commercial brewery" means one that sells beer in exchange
for money. Period. And they all advertise in some fashion. Except one that I
know of: the Westvletern monestary doesn't put anything but a colored cap on
their bottles. No labels, no signs, no nothing. They just sell the beer out
of a window at the monestary.

Otherwise, every brewery that sells beer advertises in some fashion. It may
not be on TV, but a tap handle, a sign, hell, even a name on a beer is an
advertisement of some form. Or, if you want to be really picky, a promotion,
of which advertising is a subset.

>
>
>> You honestly thing Sierra Nevada or Anchor wouldn't do national TV
>> advertising if they had the income to support it?

>
>
> No they would not, I'm convinced they would not sell out.


I'm convinced you're either very wrong, very naive, or quite possibly both.
Both breweries already advertise. And anyone business owner that wouldn't
look for a way to increase their business in an intelligent fashion probably
shouldn't be in business - and likely won't be for long. I don't know Fritz
Maytag or the owners at SN, but I'd be willing to be that if they thought if
the cost of advertising would bring in enough new business to pay for the
advertising as well as increase profits, they'd do it in a heartbeat. They
may be good brewers, but they're also good businessmen.

>> > Microbrews are successful by word of mouth because of quality.

>> Craft beers are successful for any number of reasons, many of which

> have
>> nothing to do with quality. There are successful craft beers that are

> of
>> dubious quality. There are many defunct craft breweries that brewed
>> outstanding beer. Simply producing a good product is not enough to

> guarantee
>> success, in any business.

>
>
>
> I have a bridge on the west coast here near Anchor Steam Brewing, do
> you want to buy it?


Wow, that's one of the lamest retorts I've seen in a while. Why not just
address the point? Or do you disagree that there are successful craft
breweries that brew not-so-great beer, or that breweries that brewed great
beer have gone belly-up despite their superior product?

> I have brewed 15 gallon batches nonetheless I prefer five gallon
> batches. I like the Trappist Beers from Europe, they're brewed like
> microbrew here and I would even like to go on a tour if possible.


As others have pointed out, at least a couple of the Trappist breweries are
far from micro in scale. The largest is a very modern operation, and they're
very commercial, advertising heavily in Belgium, and advertising on a
limited basis in the States as well.

Not to mention, Germany has several enormous breweries that advertise like
crazy and still manage to produce some damn good beer. Ditto the UK.

> Belgium and the UK have commercial breweries as well as every other
> country in the world, all commercial advertising breweries take short
> and expense cuts using adjuncts.


Bullshit. As another poster pointed out, that's patently illegal in Germany.
And yet you can't run around various parts of Germany without seeing a
Paulaner sign or the Jever logo on a top-league soccer team or Bitburger ads
on the TV.

Fuller's advertises heavily in the UK. Guinness advertises heavily
everywhere.

Not to mention, SN advertises. Anchor advertises. Goose Island advertises.
And I'm not even talking tap handles and the like. I'm talking buying
advertising space in newspapers, magazines, etc.

And, by the way, adjunct usage is not necessarily a shortcut or expense
reducer. If you're as well-versed on homebrewing as you claiim to be, you
should know that. You should know that English bitter is pretty much always
brewed with a bit of corn or sugar. You should know that many Belgian beers
are brewed with more than a bit of sugar.

It's what you do with the adjuncts, not the use of adjuncts, that can make a
beer insipid.


> I would hope they all crack their grains before mashing but most
> commercial brewers do not.


Offer some evidence to support that claim, please.

> If you put a good quality word of mouth microbrew next to any Sam
> Adams, I guarantee you I would be able to tell the difference. This
> could include any commercial advertising Brewery in the USA, they can
> not compete with any good word of mouth microbrew.


How does that statement hold up in light of the fact that SN, Anchor, Goose
and countless other craft breweries advertise? And don't change the
parameters of your claim for a third time by now claiming that you're
referring only to TV.


>
> "Who... cares cares where it's from"... what is in it... etc...? I want
> to know where the beer was brewed, what is in it, etc... because I care
> about my health.


What on earth is possibly in any beer that's going to be detrimental to your
health? That is, quite frankly, the stupidest argument I've ever heard.

The one remotely legit health argument that could be made is the frequently
made claim that Budweiser gives many people nasty headaches. This claim is
true. One chemical (and, no, it's not an added chemical, anymore than
alcohol is an added chemical) that's present in Bud - acetaldehyde - is part
of what causes the discomfort of a hangover in the first place, so the
increased levels can make Bud hangovers even worse.

But here's the thing: the acetaldehyde has nothing to do with any adjuncts
in that beer. It's a natural byproduct of their yeast (it's a natural
byproduct of most yeasts, in fact, but that one churns it out like crazy in
comparison). If you brewed an all-malt beer with that yeast, you'd still
have the same problem.

> The brewers at Redhook did not need to expand when they did with Bud,
> they were doing just fine in fact could not meet the demand. They made
> the deal with Bud because of greed not necessity. A lot of other
> microbrewies may have considered them a sell out. In fact there are
> some microbreweries in the Bay area that turned down offers from Bud
> and Miller.


For example?

> Agree I do not like the way they brew or their finished product, it may
> be quality by their definition of quality, obiously not anywhere else
> not even the beer review sites on the internet.


"Not anywhere else"? Roughly 90 percent of beer drinkers in the U.S. would
disagree with that statement. I don't like what they brew, either, but that
doesn't mean it's not a quality product. It just means it's not an appealing
product.

-Steve


  #24 (permalink)   Report Post  
Steve Jackson
 
Posts: n/a
Default

"dgs" > wrote in message
...

> As far as "the beer review sites on the internet," spare me. The people
> posting to those sites are a self-selecting sample of people who, for
> the most part, have an interest in specialty beers. The average Joe
> Sixpack isn't likely to bother with ratebeer.com at all.


Not only do those review sites draw a very small subset of the population,
those sites tend to be highly skewed even among craft beer drinkers. Take a
look at their various rankings, and try to find more than a couple beers
that don't fall into at least one of three categories:

1. High bitterness
2. High alcohol
3. Stout/porter

Those sites - more accurately, the users and posters on those sites - are
heavily biased toward beers that are huge and bold. I like huge and bold
beers at times myself (I'm drinking a Sierra Nevada Celebration right now -
and this year's version is a letdown, by the way), but that's not all there
is, and in general I much prefer well-balanced beers that showcase a variety
of flavors. You don't get much of that on those sites. Beers like Goose
Island Summertime or LaConner Pils haven't got a chance there.

> What Joe
> Sixpack is looking for is a mild-tasting product that tastes hardly at
> all of what a lot of people think beer should taste like, and he wants
> is a product that is consistently like that. I don't care for it, as is
> the case with a lot of the people who talk about beer on Usenet and the
> Web-based review sites, but I'm also aware that I've self-selected
> myself out of the mass beer market - at least in the United States and
> Canada. In Germany, I'd drink a mass-market beer without much in the
> way of hesitation at all.


And I do every time I go over there. As I do in Belgium and the UK as well.
Just because the largest breweries in the States and Canada brew insipid
beers does not mean that's the case everywhere in the world. It's most
definitely not the case in those three countries.

And you know what, if A-B or Coors decided to brew a beer that was every bit
as enjoyable as a SNPA or Victory's Prima Pils, I'd have no hesitation in
buying them.

-Steve


  #25 (permalink)   Report Post  
Troyone
 
Posts: n/a
Default

> Your preference for microbrews (or mine or anyone else's, FTM) does
not
> equate to "quality." Quality, in production terms, is measured in

terms
> of product consistency, and in strict adherence to processes that
> guarantee that product's consistency. The typical microbrewery beer

is
> often widely variable in quality; for those of us that like them, we
> generally don't have a problem with that, as long as they fall more

or
> less in the range we've chosen to like.



You seem to be the only one here that is even reasonable to the
argument. Everyone else here defends the Commercial Beer industy as
though they either work or have stock in Bud/Miller etc...



> Anheuser-Busch is a brewery. Budweiser is its flagship brand. A-B

made
> a deal with Redhook that involved A-B buying some equity (in the form

of
> stock), thus investing in Redhook. In return, Redhook was guaranteed
> access to A-B's huge, well-developed distribution network. That's

where
> Redhook gets the "Budhook" handle.



Sell Out!!!



> Redhook beers definitely don't taste the same as the inconsistent

beers
> they were making 22 years ago. The quality, however, has not gone

down.
> More people are drinking Redhook than 22 years ago, but again, in
> production terms, quality is defined in termed of an ability to make
> a producting using a repeatable, consistent product. Redhook is able
> to do this. Their beers aren't as attractive to the beer geeks any
> more, and they don't compete in terms of strong flavors with some of
> the craft breweries' products that have come along since then, but
> Redhook does have a market niche. If they can make a profit more

than
> two quarters in a row, they might even be on to something. I'm no
> longer as a big fan of their beers as I might have once been, but

I'll
> still drink a Winterhook now and then.
> But then, what do I know? I'm only a local.



You know some of the locals disagree, possibly some people liked the
uneveness as long as the quality of taste was good.



> Eh? Which microbreweries are union houses? Very few of them are

that I
> know of.




Mad River, I beleive is still Union.



  #27 (permalink)   Report Post  
TOM KAN PA
 
Posts: n/a
Default

From BeerBrewing.com

U.S. Beer Industry

The U.S. industry is divided into three basic levels of brewing according to
annual production: high-volume, regional, and small breweries. Although
numerous and showing strong signs of growth, small breweries accounted for less
than three percent of total U.S. beer shipments in 1997.

Large Breweries

The large breweries are those with annual shipments of over 15 million barrels
(31 gal/barrel). All U.S. breweries in the first tier are owned and operated by
the three largest brewing companies in the United States: Anheuser-Busch Inc.,
Miller Brewing Co., and Adolph Coors Co. The top three brewers accounted for
over 80% of the industrys shipments in 1997. Most of these breweries €“
which are publicly held €“ are located in Texas, Colorado, Wisconsin, and New
York State.

Regional Breweries

Regional breweries are those with annual shipments of less than 15 million
barrels, but greater than 15,000 barrels, and with distribution usually
regional in scope. Most regional breweries are privately held by single plant
brewing companies. Some of the larger regional breweries are Stroh Brewery Co.,
Pabst Brewing Co., Genessee Brewing Co., Falstaff Brewing Corp., Latrobe
Brewing Co., D.G. Yuengling & Son, Jacob Leinenkugel Brewing, Matt Brewing Co.,
and Spoetzl Brewery, Inc. Many former microbreweries that have doubled or
tripled in size are now considered regional breweries (for example, Sierra
Nevada Brewing Co. and Redhook Ale Brewery). Regional breweries accounted for
an estimated 15% of total U.S. beer shipments in 1997. Most of the regional
breweries are located in Pennsylvania, Oregon, Wisconsin, and California.

Microbreweries and Brewpubs

Small breweries consist of both microbreweries and brewpubs. Some of these
brewers object to this classification and prefer the appellation of "craft
brewer," which refers to a brewer of primarily specialty, niche products. These
small brewing enterprises started making their appearance in the United States
in the late seventies. "Microbreweries" was a designation initially given to
brewers because of their small volume of production (less than 15,000 barrels
of beer annually). There is no apparent rationale for this delineation, and
there are a number of microbreweries that produce more than 15,000 barrels
annually. A brewpub is a restaurant-brewery that sells the majority of its beer
on-premise, a common practice in Europe. Annual production for brewpubs rarely
exceeds 5,000 barrels.


  #28 (permalink)   Report Post  
Nels E. Satterlund
 
Posts: n/a
Default

Steve Jackson wrote:
Massive snip
>
> And you know what, if A-B or Coors decided to brew a beer that was every bit
> as enjoyable as a SNPA or Victory's Prima Pils, I'd have no hesitation in
> buying them.

A-B did do some craft style beers out of the local brewery (Fairfield
CA), some of which were very interesting (It was too long ago to give
exact details).
On the web page I see reference to "Bare Knuckle Stout" which I've never
seen but would try.


Nels
Shipyard winter ale - my current favorite
--
Nels E Satterlund I don't speak for the company, specially here
<-- Use this address for personal Email
My Lurkers motto: I read much better and faster, than I type.
  #29 (permalink)   Report Post  
Lew Bryson
 
Posts: n/a
Default

"Nels E. Satterlund" > wrote in message
news:cp4ne4
> On the web page I see reference to "Bare Knuckle Stout" which I've never
> seen but would try.


Had it, bought it again, certainly in the style of dry stout.

--
Lew Bryson

www.LewBryson.com
Author of "New York Breweries" and "Pennsylvania Breweries," 2nd ed., both
available at <www.amazon.com>
The Hotmail address on this post is for newsgroups only: I don't check it,
or respond to it. Spam away.


  #31 (permalink)   Report Post  
Dan Iwerks
 
Posts: n/a
Default

"Lew Bryson" > wrote in
om:

> "Nels E. Satterlund" > wrote in message
> news:cp4ne4
>> On the web page I see reference to "Bare Knuckle Stout" which I've
>> never seen but would try.

>
> Had it, bought it again, certainly in the style of dry stout.


Had it, thought it sucked, found out the next day it was brewed by A-B.
Felt good about myself that my intense dislike of it had nothing to do
with the fact A-B brewed it.
--
************************************************** ***************
Dan Iwerks thinks that the beer you're drinking probably sucks.
The fundamental problem with Solipsism is it makes me
responsible for the fact that you're a complete idiot.
************************************************** ***************
  #32 (permalink)   Report Post  
Bill Benzel
 
Posts: n/a
Default

Lew Bryson ) wrote:
: "Nels E. Satterlund" > wrote in message
: news:cp4ne4
: > On the web page I see reference to "Bare Knuckle Stout" which I've never
: > seen but would try.
:
: Had it, bought it again, certainly in the style of dry stout.
:

Tried it a while back and survived the experience with a definite feeling
of ambivalence. I wouldn't turn it down but I don't think I'd buy it
either.

--
Bill

reply to sirwill1 AT same domain as above
  #33 (permalink)   Report Post  
Lew Bryson
 
Posts: n/a
Default

"Dan Iwerks" <dan_iwerksatyahoodottcom> wrote in message
> "Lew Bryson" > wrote in
>
> > "Nels E. Satterlund" > wrote in message
> > news:cp4ne4
> >> On the web page I see reference to "Bare Knuckle Stout" which I've
> >> never seen but would try.

> >
> > Had it, bought it again, certainly in the style of dry stout.

>
> Had it, thought it sucked, found out the next day it was brewed by A-B.
> Felt good about myself that my intense dislike of it had nothing to do
> with the fact A-B brewed it.


Pick it out as "the sucking one" in a blind tasting with Guinness, Murphy's,
and Beamish, and I'll be impressed.

--
Lew Bryson

www.LewBryson.com
Author of "New York Breweries" and "Pennsylvania Breweries," 2nd ed., both
available at <www.amazon.com>
The Hotmail address on this post is for newsgroups only: I don't check it,
or respond to it. Spam away.


  #34 (permalink)   Report Post  
Dave Witzel
 
Posts: n/a
Default

"Lew Bryson" > wrote on 07 Dec 2004:
> "Dan Iwerks" <dan_iwerksatyahoodottcom> wrote in message
>> Had it, thought it sucked, found out the next day it was brewed
>> by A-B. Felt good about myself that my intense dislike of it
>> had nothing to do with the fact A-B brewed it.

>
> Pick it out as "the sucking one" in a blind tasting with
> Guinness, Murphy's, and Beamish, and I'll be impressed.


Bring it on, ya pussy. I've tried the Bare Knuckle twice - once
ordering it, once being told to "taste this" without knowing - it's
rather a bit thin, certainly thinner than Guinness et. al., and
it's not nearly as rough as Guinness.

It's certainly not just a colored beer; they use actual dark malts
with actual ale yeast, and that's lovely, but it ain't on a level
with the Irish stouts.

(Disclaimer: I was selected for a survey 18 months in advance to
decide on a bunch of the marketeering bullshit that went into this
beer. I made fun of them.)

Witzel
  #35 (permalink)   Report Post  
Joel
 
Posts: n/a
Default

Bill Benzel > wrote:
>Lew Bryson ) wrote:
>: "Nels E. Satterlund" > wrote:
>: > On the web page I see reference to "Bare Knuckle Stout" which I've never
>: > seen but would try.
>:
>: Had it, bought it again, certainly in the style of dry stout.
>
>Tried it a while back and survived the experience with a definite feeling
>of ambivalence. I wouldn't turn it down but I don't think I'd buy it
>either.


Is that the stout they were pouring at the GABF? I tried
it, and it was, while not at all unpleasant, kinda just there.
I asked some technical questions about it to the shiny, well-
dressed A-B guys, but they had no answers. I guess I should
have asked them about talking frogs or something.
--
Joel Plutchak "Eat everything. Have fun." - Julia Child.
plutchak at [...]


  #36 (permalink)   Report Post  
Lew Bryson
 
Posts: n/a
Default

"Dave Witzel" > wrote in message
> "Lew Bryson" > wrote on 07 Dec 2004:
> > "Dan Iwerks" <dan_iwerksatyahoodottcom> wrote in message
> >> Had it, thought it sucked, found out the next day it was brewed
> >> by A-B. Felt good about myself that my intense dislike of it
> >> had nothing to do with the fact A-B brewed it.

> >
> > Pick it out as "the sucking one" in a blind tasting with
> > Guinness, Murphy's, and Beamish, and I'll be impressed.

>
> Bring it on, ya pussy. I've tried the Bare Knuckle twice - once
> ordering it, once being told to "taste this" without knowing - it's
> rather a bit thin, certainly thinner than Guinness et. al., and
> it's not nearly as rough as Guinness.


Just had a damn near perfect pour of Guinness yesterday, and I'm not sure
I'd agree with you. I want to try this blind tasting myself, because I think
it might be an eye-opener. Blind comparison tastings are very educational.
Everyone should do them more often. Wish I could, but Cathy refuses to wear
a blindfold and pour beers nekkid.

--
Lew Bryson

Their clothes are weird, their music sucks and they drink
malternatives. And now you tell me they probably don't think Sierra
Nevada is cool? This is what the passage of years does to you: It
makes everyone around you more stupid. -- Michael Stewart 6/24/02

www.lewbryson.com


  #37 (permalink)   Report Post  
Lew Bryson
 
Posts: n/a
Default

"Dave Witzel" > wrote in message
> "Lew Bryson" > wrote on 07 Dec 2004:
> > "Dan Iwerks" <dan_iwerksatyahoodottcom> wrote in message
> >> Had it, thought it sucked, found out the next day it was brewed
> >> by A-B. Felt good about myself that my intense dislike of it
> >> had nothing to do with the fact A-B brewed it.

> >
> > Pick it out as "the sucking one" in a blind tasting with
> > Guinness, Murphy's, and Beamish, and I'll be impressed.

>
> Bring it on, ya pussy. I've tried the Bare Knuckle twice - once
> ordering it, once being told to "taste this" without knowing - it's
> rather a bit thin, certainly thinner than Guinness et. al., and
> it's not nearly as rough as Guinness.


Just had a damn near perfect pour of Guinness yesterday, and I'm not sure
I'd agree with you. I want to try this blind tasting myself, because I think
it might be an eye-opener. Blind comparison tastings are very educational.
Everyone should do them more often. Wish I could, but Cathy refuses to wear
a blindfold and pour beers nekkid.

--
Lew Bryson

Their clothes are weird, their music sucks and they drink
malternatives. And now you tell me they probably don't think Sierra
Nevada is cool? This is what the passage of years does to you: It
makes everyone around you more stupid. -- Michael Stewart 6/24/02

www.lewbryson.com


  #38 (permalink)   Report Post  
Bill Benzel
 
Posts: n/a
Default

Joel ) wrote:
: Bill Benzel > wrote:
: >Lew Bryson ) wrote:
: >: "Nels E. Satterlund" > wrote:
: >: > On the web page I see reference to "Bare Knuckle Stout" which I've never
: >: > seen but would try.
: >:
: >: Had it, bought it again, certainly in the style of dry stout.
: >
: >Tried it a while back and survived the experience with a definite feeling
: >of ambivalence. I wouldn't turn it down but I don't think I'd buy it
: >either.
:
: Is that the stout they were pouring at the GABF? I tried
: it, and it was, while not at all unpleasant, kinda just there.
: I asked some technical questions about it to the shiny, well-
: dressed A-B guys, but they had no answers. I guess I should
: have asked them about talking frogs or something.

Definitely not as I was not at GABF. Also did not run into it in the
staging area at WBC while stewarding and I'm not sure it was entered as
that was back in March and I ran into it more like July this year.

I am stretching to recall -- think it was the Long Beach Yardhouse -- the
wife and daughter were drinking Lindeman's Kriek -- maybe San Diego
Brewing -- those are the only two places I've been with the wymmyn that
have Lindeman's draft so it had to be one or the other.

--
Bill

reply to sirwill1 AT same domain as above
  #39 (permalink)   Report Post  
Joel
 
Posts: n/a
Default

Bill Benzel > wrote:
>Joel ) wrote:
>: >: "Nels E. Satterlund" > wrote:
>: >: > ..."Bare Knuckle Stout" ...
>:
>: Is that the stout they were pouring at the GABF?
>
>Definitely not as I was not at GABF. Also did not run into it in the
>staging area at WBC while stewarding and I'm not sure it was entered as
>that was back in March and I ran into it more like July this year.


I'm struggling to figure out how you not being at
GABF and not seeing it at WBC means it was a different
A-B stout that I tasted at the GABF. Has A-B brewed
and marketed more than one stout in the past six months?
--
Joel Plutchak "Eat everything. Have fun." - Julia Child.
plutchak at [...]
  #40 (permalink)   Report Post  
Dan Iwerks
 
Posts: n/a
Default

"Lew Bryson" > wrote in
m:

> "Dan Iwerks" <dan_iwerksatyahoodottcom> wrote in message
>> "Lew Bryson" > wrote in
>>
>> > "Nels E. Satterlund" > wrote in message
>> > news:cp4ne4
>> >> On the web page I see reference to "Bare Knuckle Stout" which I've
>> >> never seen but would try.
>> >
>> > Had it, bought it again, certainly in the style of dry stout.

>>
>> Had it, thought it sucked, found out the next day it was brewed by
>> A-B. Felt good about myself that my intense dislike of it had nothing
>> to do with the fact A-B brewed it.

>
> Pick it out as "the sucking one" in a blind tasting with Guinness,
> Murphy's, and Beamish, and I'll be impressed.


That would require me to be a bit more of a fan of any of those three in
order to set it up. Do I think I could do it in a blind tasting? Being
that I'll never get a chance to try, I'll say hell yeah. I should
probably throw a pointless insult in there as well, but that seems like
work.

Then again, dry Irish stout isn't exactly a fave, excepting Dominion's
yummy version (and Sly Fox's as well, which I think was pretty damn
good).
--
************************************************** ***************
Dan Iwerks thinks that the beer you're drinking probably sucks.
The fundamental problem with Solipsism is it makes me
responsible for the fact that you're a complete idiot.
************************************************** ***************
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