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Beer (rec.drink.beer) Discussing various aspects of that fine beverage referred to as beer. Including interesting beers and beer styles, opinions on tastes and ingredients, reviews of brewpubs and breweries & suggestions about where to shop. |
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http://www.usatoday.com/money/indust...r_N.htm?csp=34
Excerpts: NEW YORK (Reuters) — Brewers SABMiller (SBMRY)and Molson Coors Brewing (TAP) have agreed to combine their U.S. operations to create a venture with annual beer sales of 69 million barrels and revenue of about $6.6 billion that will be a strong number-two player to Anheuser-Busch (BUD). The venture, MillerCoors, will generate around $500 million of annual cost savings by year three and is subject to clearance from U.S. antitrust authorities, the two groups said Tuesday. "We expect this approval to be forthcoming ... The combination will create a strong number-two player in the U.S. beer market with 30% market share," said analyst Matthew Webb at Cazenove. *** Analysts see a high likelihood of the deal going through as the Molson and Coors families, which control Molson Coors, support the deal, and a precedent was set from a regulatory standpoint by the creation of Reynolds American (RAI). Reynolds American brought together the second- and third-largest U.S. cigarette companies in 2004 to compete against Marlboro-maker Altria (MO). *** The companies say by combining U.S. operations, the venture will be able to invest more in marketing its brands to consumers and compete more effectively with larger brewers like Anheuser-Busch and InBev (INBVF), which imports a large number of global beers to the U.S. and is the world's largest brewer by volume. *** Both companies have struggled against U.S. market leader Anheuser-Busch, which has almost half the national beer market and is a major force in beer pricing in the U.S. as a result. SABMiller bought Miller in 2002 but has struggled to make headway in the United States, and its market share has slipped below 20%. Canada's Molson combined with Coors in 2005 but has also struggled to gain U.S. market share. |
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