On Feb 15, 7:35*pm, Christopher Helms > wrote:
> On Feb 15, 5:51*pm, Dave Smith > wrote:
>
>
>
> > On 15/02/2011 6:28 PM, Doug Freyburger wrote:
>
> > >> The secret recipe of Coke has been hidden and locked down for 125 years.
> > >> But apparently, not anymore. This American Life says they've found the
> > >> ingredients that make up the delicious bubbly cola and have revealed it to
> > >> our delight.
>
> > > The recipe was published in a sort of biography of the Coca Cola
> > > company. *I read the biography back about 1998. *It's been out for a
> > > long time. *In the book it's put simply - If you have a century and many
> > > billions of dollars of marketing you may well be able to build a well
> > > recognized brand using that recipe. *After all, someone did exactly that
> > > once before. *Anyone have a few billion to spare?
>
> > It doesn't really matter. It's popularity has a lot to do with it's
> > advertising. Just look at what happened to their attempt back in the 80s
> > to increase it's market share by introducing a new formula. *The came up
> > with something that tasted more like Pepsi, it's big competitor. *In
> > blind taste tests, people preferred it. Both Coke and Pepsi drinkers
> > liked it best.
>
> > When they rolled out New Coke, people rebelled and insisted that they
> > bring back their old Coke. While New Coke failed as a product, it
> > inadvertently turned out to be a marketing miracle for Coke. *They
> > brought back their same old product, called it Coke Classic, and sales
> > increased dramatically.... even though blind tastes tastes showed that
> > people like the new Coke. go figger.
>
> I still insist that Old Coke never came back after the change failed.
> The only thing that came back was the old can design. Coca-Cola hasn't
> been original Coca-Cola for a long, long time now.

Try Canadian Coke, which will be available for Passover in the US
soon. Today's US Coke has HFCS.