FoodBanter.com - View Single Post - REC: Coca-Cola

J. Clarke[_2_]

In article >,
says...
>
> Christopher Helms wrote:
> > Dave Smith > wrote:
> >
> >> When they rolled out New Coke, people rebelled and insisted that they
> >> bring back their old Coke. While New Coke failed as a product, it
> >> inadvertently turned out to be a marketing miracle for Coke. *They
> >> brought back their same old product, called it Coke Classic, and sales
> >> increased dramatically.... even though blind tastes tastes showed that
> >> people like the new Coke. go figger.
>
> The "Pepsi Challenge" advertizing campaign was comparing a shot glass
> sized portion side by side. Pepsi is more sweet and less tart. Coca
> Cola is less sweet and more tart. I think in small quantities most
> people prefer sweet in small quantites. As the quantity increases I
> think more and more perfer tart. So Pepsi wins in tiny portions, Coke
> in large portions.

As a matter of trivia, John Sculley, then Vice President of USA sales
and marketing for Pepsi (and later President of the company), was once
pressured by a reporter into taking the Pepsi Challenge. To his dismay,
he picked Coke.

> > I still insist that Old Coke never came back after the change failed.
> > The only thing that came back was the old can design. Coca-Cola hasn't
> > been original Coca-Cola for a long, long time now.
>
> I figure that's also when they switched from cane sugar to HFCS.