On Feb 15, 5:51*pm, Dave Smith > wrote:
> On 15/02/2011 6:28 PM, Doug Freyburger wrote:
>
> >> The secret recipe of Coke has been hidden and locked down for 125 years.
> >> But apparently, not anymore. This American Life says they've found the
> >> ingredients that make up the delicious bubbly cola and have revealed it to
> >> our delight.
>
> > The recipe was published in a sort of biography of the Coca Cola
> > company. *I read the biography back about 1998. *It's been out for a
> > long time. *In the book it's put simply - If you have a century and many
> > billions of dollars of marketing you may well be able to build a well
> > recognized brand using that recipe. *After all, someone did exactly that
> > once before. *Anyone have a few billion to spare?
>
> It doesn't really matter. It's popularity has a lot to do with it's
> advertising. Just look at what happened to their attempt back in the 80s
> to increase it's market share by introducing a new formula. *The came up
> with something that tasted more like Pepsi, it's big competitor. *In
> blind taste tests, people preferred it. Both Coke and Pepsi drinkers
> liked it best.
>
> When they rolled out New Coke, people rebelled and insisted that they
> bring back their old Coke. While New Coke failed as a product, it
> inadvertently turned out to be a marketing miracle for Coke. *They
> brought back their same old product, called it Coke Classic, and sales
> increased dramatically.... even though blind tastes tastes showed that
> people like the new Coke. go figger.


I still insist that Old Coke never came back after the change failed.
The only thing that came back was the old can design. Coca-Cola hasn't
been original Coca-Cola for a long, long time now.