I'm back. wrote:
>
> The secret recipe of Coke has been hidden and locked down for 125 years.
> But apparently, not anymore. This American Life says they've found the
> ingredients that make up the delicious bubbly cola and have revealed it to
> our delight.

The recipe was published in a sort of biography of the Coca Cola
company. I read the biography back about 1998. It's been out for a
long time. In the book it's put simply - If you have a century and many
billions of dollars of marketing you may well be able to build a well
recognized brand using that recipe. After all, someone did exactly that
once before. Anyone have a few billion to spare?