wrote:

> I've also run blind tests where samples of 5 other sauces and mine are
> given to subjects, and theyre asked to point out what they prefer.
>
> Mine won the heat contest hands down in each and every case, and in
> most cases the taste test too.

It seems the North East of England has a huge following of hot pepper
fans. The Economist had an interesting article in their Christmas
edition: http://www.economist.com/displaystor...ry_id=12792719

I don't know if you're thinking about regional or national distribution,
but it may be that the national market prefers less heat in their diet.

Dean