Sqwertz wrote:
> I saw at the store last night that a company called Bellisio Foods (of
> Budget Gourmet and Michelina’s fame <cough>) has come out out with a
> line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked
> breads and rolls, frozen cut up veggies and sides, and family-sized
> stir-and serve entrees - mostly Italian-style foodstuffs.
>
> The packages prominently advertise the fact that they're co-opting with
> the book of the same name - the cover art of the book and the outer
> packaging of the food is identical. There has been no attempt to match
> the foods in the packages with any of the recipes in the actual book.
>
> Does anybody else see any irony in this? Any at all?
>
> -sw

That sounds very strange. I guess the current generation just
wants some money from the deal, regardless of whether it is
appropriate or not.

--
Jean B.