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"The Joy of Cooking" - Frozen Foods
I saw at the store last night that a company called Bellisio Foods (of
Budget Gourmet and Michelina’s fame <cough>) has come out out with a line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked breads and rolls, frozen cut up veggies and sides, and family-sized stir-and serve entrees - mostly Italian-style foodstuffs. The packages prominently advertise the fact that they're co-opting with the book of the same name - the cover art of the book and the outer packaging of the food is identical. There has been no attempt to match the foods in the packages with any of the recipes in the actual book. Does anybody else see any irony in this? Any at all? -sw |
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"The Joy of Cooking" - Frozen Foods
"Sqwertz" > ha scritto nel messaggio
... >I saw at the store last night that a company called Bellisio Foods (of >Budget Gourmet and Michelina’s fame <cough>) has come out out with a line >of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked breads and >rolls, frozen cut up veggies and sides, and family-sized stir-and serve >entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > > -sw Well, it gives me no joy at all. |
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"The Joy of Cooking" - Frozen Foods
Sqwertz wrote:
> I saw at the store last night that a company called Bellisio Foods (of > Budget Gourmet and Michelina’s fame <cough>) has come out out with a > line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked > breads and rolls, frozen cut up veggies and sides, and family-sized > stir-and serve entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > > -sw If cooking is such a *joy* then why resort to using pre-made frozen foods. |
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"The Joy of Cooking" - Frozen Foods
On Thu 02 Oct 2008 11:11:53a, Scott told us...
> If cooking is such a *joy* then why resort to using pre-made frozen foods. > > Because no one wrote a book entitled, "The Joy of Thawing". -- Wayne Boatwright (correct the spelling of "geemail" to reply) ******************************************* Date: Thursday, 10(X)/02(II)/08(MMVIII) ******************************************* Countdown till Veteran's Day 5wks 4dys 12hrs 1mins ******************************************* An aquarium is interactive television for cats. |
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"The Joy of Cooking" - Frozen Foods
Scott wrote:
> Sqwertz wrote: >> I saw at the store last night that a company called Bellisio Foods (of >> Budget Gourmet and Michelina’s fame <cough>) has come out out with a >> line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked >> breads and rolls, frozen cut up veggies and sides, and family-sized >> stir-and serve entrees - mostly Italian-style foodstuffs. >> >> The packages prominently advertise the fact that they're co-opting >> with the book of the same name - the cover art of the book and the >> outer packaging of the food is identical. There has been no attempt >> to match the foods in the packages with any of the recipes in the >> actual book. >> >> Does anybody else see any irony in this? Any at all? >> >> -sw > > If cooking is such a *joy* then why resort to using pre-made frozen foods. My sentiments, exactly! -- Janet Wilder Bad spelling. Bad punctuation Good Friends. Good Life |
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"The Joy of Cooking" - Frozen Foods
On Thu, 02 Oct 2008 12:52:18 -0500, Sqwertz >
wrote: >I saw at the store last night that a company called Bellisio Foods (of >Budget Gourmet and Michelina’s fame <cough>) has come out out with a >line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked >breads and rolls, frozen cut up veggies and sides, and family-sized >stir-and serve entrees - mostly Italian-style foodstuffs. > >The packages prominently advertise the fact that they're co-opting with >the book of the same name - the cover art of the book and the outer >packaging of the food is identical. There has been no attempt to match >the foods in the packages with any of the recipes in the actual book. > >Does anybody else see any irony in this? Any at all? Because they didn't think anyone would buy it if they called it 'the Joy of not having to stand over the stove'? I bought one of their lasagnas on sale but I haven't tried it yet... those frozen foods seem pretty expensive to me - if you do what they want you to and buy a meat dish, a starch/vegetable dish, AND a bread you'll be shelling out over twenty bucks for your meal. The lasagna box has directions for making it 'over the top' by adding extra cheese and pepperoni to it but that seems pretty pointless to me. Why buy a frozen meal if you're going to mess with it? |
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"The Joy of Cooking" - Frozen Foods
Wayne Boatwright wrote:
> On Thu 02 Oct 2008 11:11:53a, Scott told us... > >> If cooking is such a *joy* then why resort to using pre-made frozen foods. >> >> > > Because no one wrote a book entitled, "The Joy of Thawing". > LOL! I can just see the sequence: "The Joy of Nuking" -- Janet Wilder Bad spelling. Bad punctuation Good Friends. Good Life |
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"The Joy of Cooking" - Frozen Foods
Scott wrote:
> > Sqwertz wrote: > > > > Does anybody else see any irony in this? Any at all? > > If cooking is such a *joy* then why resort to using pre-made frozen foods. Which shows why this marketing concept is doomed to failure. The people to whom JoC would resonate are not the people who would buy the product. Some dopey marketing executive (who doesn't cook) invented the concept, and now some corporation is going to spend millions of bucks trying and failing to make a business out of it. If they had just asked the right people, they could have saved all that money. |
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"The Joy of Cooking" - Frozen Foods
On Oct 2, 2:33*pm, Kajikit > wrote:
> On Thu, 02 Oct 2008 12:52:18 -0500, Sqwertz > > wrote: > > >I saw at the store last night that a company called Bellisio Foods (of > >Budget Gourmet and Michelina’s fame <cough>) has come out out with a > >line of "Joy of Cooking"(tm) endorsed foodstuffs: *Frozen pre-baked > >breads and rolls, frozen cut up veggies and sides, and family-sized > >stir-and serve entrees - mostly Italian-style foodstuffs. I haven't seen the JOY frozen stuff, but I've purchased the Stouffers brand "big family" frozen foods several times. They usually cost around $8-12 and feed 6-12 people. They are excellent in taste and quality, but I don't bother reading the nutrtitional information so I don't know if they have lots of sodium and other stuff. OTOH, they are great for when the kids are over unexpectedly and I haven't planned for them, plus it's very seldom I use them. The enchiladas are really good, and so is the lasagna. N. |
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"The Joy of Cooking" - Frozen Foods
"Mark Thorson" > wrote in message ... > Scott wrote: >> >> Sqwertz wrote: >> > >> > Does anybody else see any irony in this? Any at all? >> >> If cooking is such a *joy* then why resort to using pre-made frozen >> foods. > > Which shows why this marketing concept is doomed > to failure. The people to whom JoC would resonate > are not the people who would buy the product. > Some dopey marketing executive (who doesn't cook) > invented the concept, and now some corporation > is going to spend millions of bucks trying and > failing to make a business out of it. If they > had just asked the right people, they could have > saved all that money. Actually they will make millions. The people that will buy it probably never opened the book and will think it is cooked with recipes from the book. It's like putting a big sign on the box claiming home cooked meal, without false advertizing. Robert |
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"The Joy of Cooking" - Frozen Foods
On Thu 02 Oct 2008 01:03:19p, Janet Wilder told us...
> Wayne Boatwright wrote: >> On Thu 02 Oct 2008 11:11:53a, Scott told us... >> >>> If cooking is such a *joy* then why resort to using pre-made frozen >>> foods. >>> >>> >> >> Because no one wrote a book entitled, "The Joy of Thawing". >> > > LOL! I can just see the sequence: "The Joy of Nuking" > LOL! -- Wayne Boatwright (correct the spelling of "geemail" to reply) ******************************************* Date: Thursday, 10(X)/02(II)/08(MMVIII) ******************************************* Countdown till Veteran's Day 5wks 4dys 10hrs 51mins ******************************************* Cats must lie on clean laundry just after its been folded. |
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"The Joy of Cooking" - Frozen Foods
Robert wrote:
> "Mark Thorson" > wrote in message > ... >> Scott wrote: >>> >>> Sqwertz wrote: >>>> >>>> Does anybody else see any irony in this? Any at all? >>> >>> If cooking is such a *joy* then why resort to using pre-made frozen >>> foods. >> >> Which shows why this marketing concept is doomed >> to failure. The people to whom JoC would resonate >> are not the people who would buy the product. >> Some dopey marketing executive (who doesn't cook) >> invented the concept, and now some corporation >> is going to spend millions of bucks trying and >> failing to make a business out of it. If they >> had just asked the right people, they could have >> saved all that money. > > Actually they will make millions. The people that will buy it > probably never opened the book and will think it is cooked with > recipes from the book. It's like putting a big sign on the box > claiming home cooked meal, without false advertizing. > > Robert Exactly. kili |
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"The Joy of Cooking" - Frozen Foods
On Oct 2, 3:33*pm, Kajikit > wrote:
> On Thu, 02 Oct 2008 12:52:18 -0500, Sqwertz > > wrote: > > >I saw at the store last night that a company called Bellisio Foods (of > >Budget Gourmet and Michelina’s fame <cough>) has come out out with a > >line of "Joy of Cooking"(tm) endorsed foodstuffs: *Frozen pre-baked > >breads and rolls, frozen cut up veggies and sides, and family-sized > >stir-and serve entrees - mostly Italian-style foodstuffs. > > >The packages prominently advertise the fact that they're co-opting with > >the book of the same name - the cover art of the book and the outer > >packaging of the food is identical. *There has been no attempt to match > >the foods in the packages with any of the recipes in the actual book. > > >Does anybody else see any irony in this? *Any at all? > > Because they didn't think anyone would buy it if they called it 'the > Joy of not having to stand over the stove'? I bought one of their > lasagnas on sale but I haven't tried it yet... those frozen foods seem > pretty expensive to me - if you do what they want you to and buy a > meat dish, a starch/vegetable dish, AND a bread you'll be shelling out > over twenty bucks for your meal. The lasagna box has directions for > making it 'over the top' by adding extra cheese and pepperoni to it > but that seems pretty pointless to me. Why buy a frozen meal if you're > going to mess with it? So that you can feel like you've done something for your family, without actually having had to do very much at all. Cindy Hamilton |
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"The Joy of Cooking" - Frozen Foods
Sqwertz wrote:
> I saw at the store last night that a company called Bellisio Foods (of > Budget Gourmet and Michelina’s fame <cough>) has come out out with a > line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked > breads and rolls, frozen cut up veggies and sides, and family-sized > stir-and serve entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > > -sw They at least could have called it "The Joy of NOT Cooking".... ;-) gloria p |
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"The Joy of Cooking" - Frozen Foods
Sqwertz wrote: > > I saw at the store last night that a company called Bellisio Foods (of > Budget Gourmet and Michelina’s fame <cough>) has come out out with a > line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked > breads and rolls, frozen cut up veggies and sides, and family-sized > stir-and serve entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > > -sw The joy of not cooking? |
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"The Joy of Cooking" - Frozen Foods
Sqwertz wrote:
> I saw at the store last night that a company called Bellisio Foods (of > Budget Gourmet and Michelina’s fame <cough>) has come out out with a > line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked > breads and rolls, frozen cut up veggies and sides, and family-sized > stir-and serve entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > > -sw There's irony everywhere. The makers of this food line were mostly interested in selling their frozen crap by aligning it with a well-respected name. I find "The Joy of Cooking" to be quite ironic, at least it's unlikely that you'll see me wearing an idiotic grin while cooking. The non-ironic title should be more properly be "The Joy on Having Some Other Person Cooking for You the Recipes in this Cookbook Cookbook." |
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"The Joy of Cooking" - Frozen Foods
Sqwertz wrote:
> I saw at the store last night that a company called Bellisio Foods (of > Budget Gourmet and Michelina’s fame <cough>) has come out out with a > line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked > breads and rolls, frozen cut up veggies and sides, and family-sized > stir-and serve entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > Well, there goes JoC's credibility. |
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"The Joy of Cooking" - Frozen Foods
Dave Smith wrote:
> > Sqwertz wrote: > > > > Does anybody else see any irony in this? Any at all? > > Well, there goes JoC's credibility. Sort of like the way Warren Buffett's companies buy up old, respected brands -- then move all the manufacturing to China and sell cheap crap until the public wises up and those old brand names don't mean anything anymore. Though I think this may be the first time a book had a tie-in to marketing food products, since Duncan Hines (who was famous for his book _Adventures_in_Good_Eating_). |
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"The Joy of Cooking" - Frozen Foods
Nancy2 > wrote:
> I haven't seen the JOY frozen stuff, but I've purchased the Stouffers > brand "big family" frozen foods several times. They usually cost > around $8-12 and feed 6-12 people. They are excellent in taste and > quality, but I don't bother reading the nutrtitional information so I > don't know if they have lots of sodium and other stuff. The Stouffers brand is excellent. If they start co-opting their entrees out to a celebrity or any other fufu endorsement, I'll stop buying them. The prices will go up 50%, just liek they did when Paula Deen started endorsing that Smithfield Pork shit (and who better to endorse it than a porker). Stouffers have a well-established brand at a price point, flavor, and convenience that made them famous. Their ingredient statements are straight-forward and appeal to those of us who read them. Stouffer's is the only one who hasn't sold out yet. -sw |
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"The Joy of Cooking" - Frozen Foods
Dave Smith > wrote:
> Well, there goes JoC's credibility. In all fairness, the JoC goes back a long way and has been a staple in many households for a half a century. You can't discount that. I propose we all do an 'Andy' when we see these in the stores. -sw |
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"The Joy of Cooking" - Frozen Foods
dsi1 wrote:
> The non-ironic > title should be more properly be "The Joy on Having Some Other Person > Cooking for You the Recipes in this Cookbook Cookbook." Years ago, before I knew better, I was involved with a group that sought to help people eat more healthily by giving lessons in cooking natural foods. Silly me, I went with the idea that I'd teach people how to cook. Little by little, it dawned on me that the other teachers all had restaurants. They'd demo how something was made in their restaurant, but the real agenda was advertising. It wasn't about teaching people to do something for themselves. It was about convincing people that it would be easier to have some other person cook this recipe for you. Since then, I've seen the concept everywhere. All those do it yourself shows on DYI and HGTV? It looks like they're showing people how to simple and not so simple things at home. The reality is that people watch the shows, then go to farm stores to demand the items ready made. Martha Stewart? All advertising. Me, I was naive enough to believe that the classes weren't supposed to be advertising, but I suppose enough people have grown up with the concept that they expect any book of instructions to be advertising. They see the real Joy of Cooking and look around for the pre-prepared product. I mean, for them, what else would a cookbook be for? --Lia |
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"The Joy of Cooking" - Frozen Foods
"Mark Thorson" > wrote in message
... > Scott wrote: >> >> Sqwertz wrote: >> > >> > Does anybody else see any irony in this? Any at all? >> >> If cooking is such a *joy* then why resort to using pre-made frozen >> foods. > > Which shows why this marketing concept is doomed > to failure. The people to whom JoC would resonate > are not the people who would buy the product. > Some dopey marketing executive (who doesn't cook) > invented the concept, and now some corporation > is going to spend millions of bucks trying and > failing to make a business out of it. If they > had just asked the right people, they could have > saved all that money. I have to argue. I think it will succeed with the yuppie crowd who are feeling guilty that they aren't cooking at the JoC level. (Is yuppie even a term used anymore?) |
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"The Joy of Cooking" - Frozen Foods
Julia Altshuler wrote:
> dsi1 wrote: >> The non-ironic title should be more properly be "The Joy on Having >> Some Other Person Cooking for You the Recipes in this Cookbook Cookbook." > > > Years ago, before I knew better, I was involved with a group that sought > to help people eat more healthily by giving lessons in cooking natural > foods. Silly me, I went with the idea that I'd teach people how to > cook. Little by little, it dawned on me that the other teachers all had > restaurants. They'd demo how something was made in their restaurant, > but the real agenda was advertising. It wasn't about teaching people to > do something for themselves. It was about convincing people that it > would be easier to have some other person cook this recipe for you. > > > Since then, I've seen the concept everywhere. All those do it yourself > shows on DYI and HGTV? It looks like they're showing people how to > simple and not so simple things at home. The reality is that people > watch the shows, then go to farm stores to demand the items ready made. > Martha Stewart? All advertising. > > > Me, I was naive enough to believe that the classes weren't supposed to > be advertising, but I suppose enough people have grown up with the > concept that they expect any book of instructions to be advertising. > They see the real Joy of Cooking and look around for the pre-prepared > product. I mean, for them, what else would a cookbook be for? > > > --Lia > Welcome to our modern world. The truth is that cooking is what most folks do because they have to. It's always been that way from the beginning. Present company excluded? Is it possible for cooking to be recreational? My guess is that even folks that get paid to cook aren't grinning over the burners - unless they happen to be on TV and the cameras are out. Then they be grinning away crazy-like. The reality is that DIY shows are entertainment and advertising under the guise of spreading knowledge is rampant these days. No doubt there was some joy when I made my first cheesecake, or lasagna, or batch of baklava but these days, it's mostly been there, done all that. But it's true that there doesn't have to be joy in Mudville at all times and if I wanna get my kicks there's all kinds of other avenues. With the avant of the internet, there's no reason for me to own a cookbook as long as there's a computer and broadband access available. How great is that? A world of recipes at my fingertip. Anyway, there is a book on basic French cooking I wish I had. I borrowed it from the library while I was in high school and have been looking for it since the 70's. Other than that and a small paperback by Craig Claiborne, I don't need no stinkin' cookbooks. :-) |
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"The Joy of Cooking" - Frozen Foods
On Thu, 2 Oct 2008 20:18:27 -0500, Sqwertz >
wrote: >Nancy2 > wrote: > >> I haven't seen the JOY frozen stuff, but I've purchased the Stouffers >> brand "big family" frozen foods several times. They usually cost >> around $8-12 and feed 6-12 people. They are excellent in taste and >> quality, but I don't bother reading the nutrtitional information so I >> don't know if they have lots of sodium and other stuff. > >The Stouffers brand is excellent. If they start co-opting their >entrees out to a celebrity or any other fufu endorsement, I'll stop >buying them. The prices will go up 50%, just liek they did when >Paula Deen started endorsing that Smithfield Pork shit (and who >better to endorse it than a porker). > >Stouffers have a well-established brand at a price point, flavor, >and convenience that made them famous. Their ingredient statements >are straight-forward and appeal to those of us who read them. > >Stouffer's is the only one who hasn't sold out yet. The only frozen dinners I've tried and liked enough to want to buy again are Stouffers and lean cuisine (also made by Stouffers!) The other ones we've tried have either been eminently forgettable and miserably portioned (healthy choice), salty and greasy enough to choke a horse (Marie Callendar) or just plain inedible (Michelinas)... I don't dare to even contemplate the horror that is 'hungry man' and the equivelant. |
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"The Joy of Cooking" - Frozen Foods
On Thu, 2 Oct 2008 20:30:11 -0500, Sqwertz wrote:
> Dave Smith > wrote: > >> Well, there goes JoC's credibility. > > In all fairness, the JoC goes back a long way and has been a staple > in many households for a half a century. You can't discount that. also in all fairness, irma rombauer thought convenience foods had their place in certain times and circumstances. whole entrees might not be that time, but still. your pal, blake |
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"The Joy of Cooking" - Frozen Foods
Kajikit wrote:
> The only frozen dinners I've tried and liked enough to want to buy > again are Stouffers and lean cuisine (also made by Stouffers!) The > other ones we've tried have either been eminently forgettable and > miserably portioned (healthy choice), salty and greasy enough to choke > a horse (Marie Callendar) or just plain inedible (Michelinas)... I > don't dare to even contemplate the horror that is 'hungry man' and the > equivelant. You need to try Amy's Organic frozen dinners (individual sized, not the family dinners that Stouffer's puts out). They're VERY, very tasty. Spicy and flavorful. I've not had a bad one yet. A bit pricy but still cheaper and healthier than a meal from MickyD's. |
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"The Joy of Cooking" - Frozen Foods
Sqwertz wrote:
> I saw at the store last night that a company called Bellisio Foods (of > Budget Gourmet and Michelina’s fame <cough>) has come out out with a > line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked > breads and rolls, frozen cut up veggies and sides, and family-sized > stir-and serve entrees - mostly Italian-style foodstuffs. > > The packages prominently advertise the fact that they're co-opting with > the book of the same name - the cover art of the book and the outer > packaging of the food is identical. There has been no attempt to match > the foods in the packages with any of the recipes in the actual book. > > Does anybody else see any irony in this? Any at all? > > -sw That sounds very strange. I guess the current generation just wants some money from the deal, regardless of whether it is appropriate or not. -- Jean B. |
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"The Joy of Cooking" - Frozen Foods
Kajikit wrote:
> On Thu, 02 Oct 2008 12:52:18 -0500, Sqwertz > > wrote: > >> I saw at the store last night that a company called Bellisio Foods (of >> Budget Gourmet and Michelina’s fame <cough>) has come out out with a >> line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked >> breads and rolls, frozen cut up veggies and sides, and family-sized >> stir-and serve entrees - mostly Italian-style foodstuffs. >> >> The packages prominently advertise the fact that they're co-opting with >> the book of the same name - the cover art of the book and the outer >> packaging of the food is identical. There has been no attempt to match >> the foods in the packages with any of the recipes in the actual book. >> >> Does anybody else see any irony in this? Any at all? > > Because they didn't think anyone would buy it if they called it 'the > Joy of not having to stand over the stove'? I bought one of their > lasagnas on sale but I haven't tried it yet... those frozen foods seem > pretty expensive to me - if you do what they want you to and buy a > meat dish, a starch/vegetable dish, AND a bread you'll be shelling out > over twenty bucks for your meal. The lasagna box has directions for > making it 'over the top' by adding extra cheese and pepperoni to it > but that seems pretty pointless to me. Why buy a frozen meal if you're > going to mess with it? Are the ingredients things one might find in one's kitchen? I'm going to have to look for these things, but the thought it very odd, to say the least. -- Jean B. |
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"The Joy of Cooking" - Frozen Foods
Janet Wilder wrote:
> Wayne Boatwright wrote: >> On Thu 02 Oct 2008 11:11:53a, Scott told us... >> >>> If cooking is such a *joy* then why resort to using pre-made frozen >>> foods. >>> >>> >> >> Because no one wrote a book entitled, "The Joy of Thawing". >> > > LOL! I can just see the sequence: "The Joy of Nuking" > With the same design as the JoC. -- Jean B. |
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"The Joy of Cooking" - Frozen Foods
Gloria P wrote:
> They at least could have called it "The Joy of NOT Cooking".... > > ;-) > gloria p They could put that "NOT" in microscopic letters--or have it more obvious as kind-of a joke? -- Jean B. |
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"The Joy of Cooking" - Frozen Foods
Dave Smith wrote:
> Sqwertz wrote: >> I saw at the store last night that a company called Bellisio Foods (of >> Budget Gourmet and Michelina’s fame <cough>) has come out out with a >> line of "Joy of Cooking"(tm) endorsed foodstuffs: Frozen pre-baked >> breads and rolls, frozen cut up veggies and sides, and family-sized >> stir-and serve entrees - mostly Italian-style foodstuffs. >> >> The packages prominently advertise the fact that they're co-opting >> with the book of the same name - the cover art of the book and the >> outer packaging of the food is identical. There has been no attempt >> to match the foods in the packages with any of the recipes in the >> actual book. >> >> Does anybody else see any irony in this? Any at all? >> > > > Well, there goes JoC's credibility. It went with the blasphemous editions that preceded the 75th anniversary edition. -- Jean B. |
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"The Joy of Cooking" - Frozen Foods
"Wayne Boatwright" > wrote in message 5.247... > On Thu 02 Oct 2008 01:03:19p, Janet Wilder told us... > >> Wayne Boatwright wrote: >>> On Thu 02 Oct 2008 11:11:53a, Scott told us... >>> >>>> If cooking is such a *joy* then why resort to using pre-made frozen >>>> foods. >>>> >>>> >>> >>> Because no one wrote a book entitled, "The Joy of Thawing". >>> >> >> LOL! I can just see the sequence: "The Joy of Nuking" >> > > LOL! > > -- > Wayne Boatwright > (correct the spelling of "geemail" to reply) > > ******************************************* > Date: Thursday, 10(X)/02(II)/08(MMVIII) > ******************************************* > Countdown till Veteran's Day > 5wks 4dys 10hrs 51mins > ******************************************* > Cats must lie on clean laundry just > after its been folded. McCain wants to write that book |
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"The Joy of Cooking" - Frozen Foods
On Sun, 5 Oct 2008 22:12:21 -0700, Mike wrote:
> "Wayne Boatwright" > wrote in message > 5.247... >> On Thu 02 Oct 2008 01:03:19p, Janet Wilder told us... >> >>> Wayne Boatwright wrote: >>>> On Thu 02 Oct 2008 11:11:53a, Scott told us... >>>> >>>>> If cooking is such a *joy* then why resort to using pre-made frozen >>>>> foods. >>>>> >>>>> >>>> >>>> Because no one wrote a book entitled, "The Joy of Thawing". >>>> >>> >>> LOL! I can just see the sequence: "The Joy of Nuking" >>> >> >> LOL! >> > > McCain wants to write that book i think that would have to be 'the joy of nuking brown people.' your pal, blake |
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"The Joy of Cooking" - Frozen Foods
blake murphy wrote: > On Sun, 5 Oct 2008 22:12:21 -0700, Mike wrote: > > > "Wayne Boatwright" > wrote in message > > 5.247... > >> On Thu 02 Oct 2008 01:03:19p, Janet Wilder told us... > >> > >>> Wayne Boatwright wrote: > >>>> On Thu 02 Oct 2008 11:11:53a, Scott told us... > >>>> > >>>>> If cooking is such a *joy* then why resort to using pre-made frozen > >>>>> foods. > >>>>> > >>>>> > >>>> > >>>> Because no one wrote a book entitled, "The Joy of Thawing". > >>>> > >>> > >>> LOL! I can just see the sequence: "The Joy of Nuking" > >>> > >> > >> LOL! > >> > > > > McCain wants to write that book > > i think that would have to be 'the joy of nuking brown people.' > > your pal, > blake If they are ragheads, sure...nuking those pukes would be doing the world a *big* favor... -- Best Greg " I find Greg Morrow lowbrow, witless, and obnoxious. For him to claim that we are some kind of comedy team turns my stomach." - "cybercat" to me on rec.food.cooking |
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