I'm forwarding this, FWIW.
Enjoy,

Andrew

Begin Quote:

BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to
sample a new discount item: Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,
California, to produce the spirits at an affordable price, in the
$2-5 range.

While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart brand wine into their shopping carts, there is a market for
cheap wine, said Kathy Micken, professor of marketing at Roger
Williams University in Bristol, R.I.She said: "The right name is
important."

So, here we go: The! top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling

And the number 1 name for Wal-Mart Wine ..
1. Nasti Spumante

Actually my entry was "Sam's Shiraz". The beauty of Wal-Mart wine is
that it can be served with white meat (Possum) and red meat
(squirrel).