Modern Grocery Display ,A Practical Work on Window Dressing & Interior
Display by C L T Beeching & Specialist Writers & Artists ,Experts in
their own Departments. Undated but original owners inscription states
1935.VGC 377 pages.
Simply one of the very best shop display manuals we've ever had, large
format,weighs a ton ,packed with fabulous illustrations,masses of
sample windows,how to do crepe display work,vintage Window
illuminating, Making of display items,interior display,traditional shop
layouts etc.Although this book is on Grocery display,there is much
overlap for the general display artist.

Some headings:- Display as related to advertising /Arrangement of the
store /Structure and display of the window /Interior display equipment
/Ticket & showcard making /Examples of display (lots of full page
plates) /Window and interior display illumination /Construction of
window dressing properties etc.

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