Heinz Adverts @ 23rd & Broadway, this is where the Flatiron Building would rise in 1902:

http://i66.tinypic.com/2qcovhg.jpg

Flatiron are today:

https://usaguidedtoursny.com/portfol...iron-building/

"Located on 175 Fifth Avenue in the borough of Manhattan, the Flatiron Building NYC was one of the first skyscrapers built in New York City. Its an iconic piece of New York history, sitting on a triangular block formed by Fifth Avenue, Broadway, and East 22nd Street €“ designated as part of the Ladies Mile Historic District.

A Chicago architect was hired to build the skyscraper, which would be the first, north of 14th Street. It was then named after George A. Fuller, founder of the Fuller Company, but the name Flatiron was used by locals and seemed to stick.

The building gets its name from its wedge shaped €“ much like the cast iron tools used for iron clothes, before electricity.

The neighborhood around the building is called the Flatiron district. The building was designed a New York City landmark in 1966 and a National Historic Landmark in 1989. The property sits changed hands many times before being purchased by Harry S. Black, the CEO of the Fuller Company.

Today, the building is the headquarters of Macmillan and St. Martins Press and its affiliates. The term €œ23 skidoo€� is attributed to the Flatiron building and the men who would linger on the street corner of 23rd and Fifth Avenue waiting for women to walk by. Because of the particular cross-winds of this location it would cause the womens skirts to fly up, showing their legs (which was racy for the time). Police officers would say €œ23 skidoo€� meaning to €œshoo€� them away from the area..."

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Best
Greg