On 11/24/2015 3:20 PM, wrote:
> And here's something about getting customers to appreciate "ugly produce" - namely, sell it at a discount:
>
> http://www.nytimes.com/2015/11/24/us...rash.html?_r=0
>
> First paragraphs:
>
> By Jennifer Medina
>
> EMERYVILLE, Calif. -- The eggplants are crooked and a little long-necked, contorted enough that they would probably lose in a beauty pageant against rounder or more symmetrical aubergines.
>
> In the field where they were grown or in the supermarkets for which they were once destined, they would presumably have been discarded. Not because they are inedible -- simply because they do not make the aesthetic cut.
>
> But the notion that real food has curves may be as catchy as the subversive advertising campaign on women's beauty.
>
> "We find that it is really easy to convince people when they realize they can pay a fraction of the price to get the same kind of taste and health," said Ron Clark, the chief supply officer for Imperfect Produce, a San Francisco Bay Area start-up that has been selling what it calls "cosmetically challenged" fruit and vegetables for the last six months. "Once one person is convinced, it doesn't take much to get them to convert others."
>
> Imperfect Produce delivers boxes of ugly fruit and vegetables to people's doorsteps in the Bay Area. A large box of mixed produce -- 17 to 20 pounds of fruits and vegetables, with five to eight types of items, depending on what is in season -- costs $18, for example; a small box of fruit (10 to 15 pounds) costs $12 a week. Mr. Clark primarily relies on buying produce directly from California farmers and supplements it with what he can find at wholesale produce markets in Oakland...
>
> Later on:
>
> ..."There is a real chicken and an egg problem, because retailers say they won't sell this because people don't buy it, and people say they want to buy it but retailers won't sell it," said Jonathan Bloom, who wrote "American Wasteland," exploring why so much food is wasted in the United States. From 1974 to 2006, the amount of food Americans wasted increased by 50 percent, he said, adding that ugly produce was the "gateway drug" into the larger and more complicated problems around food waste generally.
>
> "Most people really don't view the oddities as better, and quite the opposite," Mr. Bloom said. "There is still some deep-seated, visceral notion that things that look perfect won't harm us."...
>
>
> Mo
>
> https://www.google.com/?gws_rd=ssl#q=ugly+produce
>
>
>
> Lenona.
>
"My mental health professional has directed me to apologize to this
group at large and to Marty and Steven in specific for acting out
here. A change in my medications is being made to address a disorder I
have been experiencing this summer. I will be monitored, but I am no
longer allowed to engage in certain activities I previously have
enjoyed as they exacerbate my condition. I apologize for being
disruptive, in a better state of mind this was generally not an issue
for me."

Casa Boner, Fri, 20 Sep 2013 18:37:53 -0600
Message-ID: >
--
Barbara J Llorente 71 Cerritos Ave San Francisco, CA 94127.
Age 65 (Born 1950) (415) 239-7248. Background Check - Available. Record

ID: 47846596.