Trader Joe's Two Buck Chuck, the real story.
 

"ImStillMags" > wrote in message
...
I haven't bought any Charles Shaw at TJ's for years, now I don't need to
bother. I'll buy other wines there, real ones....but not this dreck.




http://www.huffingtonpost.com/quora/...ushpmg00000063


The basic gist of it all is that Two Buck Chuck is owned by Bronco Wines,
which is owned by Fred Franzia, a trash-mouthed, unapologetic downright
crude and shrewd business man who sees it as his mission to pretty much
remove any shred of pretentiousness (and dare I say integrity and quality
along with it) from the wine world.

snip

_____

yawn. Gee, a guy who owns more than just a winery has no integrity? Is
evil? Gee, planting long rows in your vineyard to be more efficient is
some horrendous crime? Owning a lot of land is problematic? Mechanical
harvesting is not done by others?

This is a bunch of crapolla.

Trader Joe's Two Buck Chuck, the real story.
 

On Thursday, August 7, 2014 11:34:58 AM UTC-7, Pico Rico wrote:

Here's an in depth story from The New Yorker if you are intrested in the read.

Gives more background, etc.

Everyone can make up their own minds about what to buy.


http://www.newyorker.com/magazine/2009/05/18/drink-up

Trader Joe's Two Buck Chuck, the real story.
 

"ImStillMags" > wrote in message
...
> On Thursday, August 7, 2014 11:34:58 AM UTC-7, Pico Rico wrote:
>
> Here's an in depth story from The New Yorker if you are intrested in the
> read.
>
> Gives more background, etc.
>
> Everyone can make up their own minds about what to buy.
>
>
> http://www.newyorker.com/magazine/2009/05/18/drink-up

This is reason enough to buy it!

Out front, there are three flagpoles. One flies company colors, a
maroon-and-gold flag that says "JFJ," with the "J"s standing for Franzia's
partners, Joseph and John, who are Fred's older brother and a cousin. The
others fly the flag of the home state or country of any visitor, and the
American flag. "No California flag-they've screwed us too many times,"
Franzia says. "

Trader Joe's Two Buck Chuck, the real story.
 

On 07/08/2014 12:34 PM, Pico Rico wrote:
> "ImStillMags" > wrote in message
> ...
> I haven't bought any Charles Shaw at TJ's for years, now I don't need to
> bother. I'll buy other wines there, real ones....but not this dreck.
>
>
>
>
> http://www.huffingtonpost.com/quora/...ushpmg00000063
>
>
> The basic gist of it all is that Two Buck Chuck is owned by Bronco Wines,
> which is owned by Fred Franzia, a trash-mouthed, unapologetic downright
> crude and shrewd business man who sees it as his mission to pretty much
> remove any shred of pretentiousness (and dare I say integrity and quality
> along with it) from the wine world.
>
> snip
>
> _____
>
> yawn. Gee, a guy who owns more than just a winery has no integrity? Is
> evil? Gee, planting long rows in your vineyard to be more efficient is
> some horrendous crime? Owning a lot of land is problematic? Mechanical
> harvesting is not done by others?
>
> This is a bunch of crapolla.
>
>
As is the "wine"!!
Graham

Trader Joe's Two Buck Chuck, the real story.
 

On Thursday, August 7, 2014 11:45:28 AM UTC-7, ImStillMags wrote:
> On Thursday, August 7, 2014 11:34:58 AM UTC-7, Pico Rico wrote:

> Here's an in depth story from The New Yorker if you are intrested in the read.
>
> Gives more background, etc.
>

> Everyone can make up their own minds about what to buy.
>
> http://www.newyorker.com/magazine/2009/05/18/drink-up

Two lengthy articles, but no one mentions that the company's name
comes from Franzia's alma mater.

Yes, Fred is a Santa Clara Bronco, through and through.
Michael Mondavi went to Santa Clara, as well. They knew about
growing grapes and making wine, but running a successful business
was harder.