.... in the fish/seafood section at one of our bigger supermarkets today.
They had sole, yellow tail, whole baby hake (of course) and a nice big
squid on a bed of ice.

While I was deliberating what to buy, two gentlemen approached (mid- to
late 30s?) and they also started looking at the goods on display.

The one said to the other (pointing to the squid), "What's that? Fish
guts?" The other gentleman shrugged in an 'I have no clue either'
fashion - and then they both looked at me. So I said, "That's good
stuff - it's squid; ya know those calamari rings they serve in
restaurants... that's where it comes from." Both gentlemen gave me
a 'you're kidding' look and then one of them said, "Hmph. Guess I'm
never gonna eat calamari again." and they strolled off.

Too funny. But, hey - more for me.
--
Cheers
Chatty Cathy