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Whole Foods and Trader Joes
I just returned from visiting my brother-in-law in Napa, CA, and was
amazed that Whole Foods is building a store right next to Trader Joes in Napa. Customers are probably rejoicing, but would a store want to locate right next door to their "rival" where people can easily comparison shop? Maybe Whole Foods has intentions on buying Trader Joes. Would Whole Foods have deeper pockets than Trader Joes, and win in a price war? Tom |
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