Heinz to Introduce Low-Carb Ketchup
Fri October 3, 2003 09:19 AM ET
CHICAGO (Reuters) - H.J. Heinz Co. on Friday said it would launch a
low-carbohydrate version of its popular ketchup, and other new products,
as it aims to revitalize products and tap demand for foods popularized
by trends such as the Atkins diet.

The new "One Carb" ketchup is the latest in a string of variations
within Heinz's $1.2 billion ketchup business in recent years. The
company recently introduced an organic ketchup, on top of colored
versions aimed at kids and new packaging such as an upside down bottle.

The new ketchup has only one gram of carbohydrates, 75 percent fewer
than Heinz' regular ketchup, the company said.