Mark Thorson wrote:
> Quoting from:
> http://www.theregister.co.uk/2008/12...you_want_macs/
>
> The two salesman-academics ran a study which
> involved giving one group of people a chocolate
> truffle, and asking another group to be strong
> and abstain. It appears that scoffing just one
> fancy choc, according to the profs, tends to
> unleash a "what the hell" syndrome. The truffle-
> gobblers then feel a strong desire for more
> treats - for instance ice cream, pizza, and
> potato chips - while the puritanical group found
> it easy to spurn any further delicious but
> possibly nutritionally unwise offerings.
>
> If that was all, frankly we wouldn't have
> bothered you. But it's not.
>
> "A second study again had people eat or resist
> a chocolate truffle and asked them to indicate
> how much they desired several products that are
> symbols of status [for example] an Apple
> computer... People who ate the truffle desired
> the status products significantly more than
> those who had to resist the truffle," write
> Laran and Janiszewski.

Now that is amazing indeed. Could this be an evil plot hatched by Apple
itself?