I found this on a banner ad for a website:

http://www.beerdrinkersagainstthemis....com/index.php

There's no mention of a brand in the "about us" section or FAQ. Research in the legal information page shows the site
and campaign to be a product of Unibev. Research on Unibev puts it in Golden, CO. This is the first time I've seen
Unibev as the company name for Coors. Can somebody confirm?

Tom W

On Tue, 21 Dec 2004 07:06:16 +0000, Tom Wolper wrote:

> I found this on a banner ad for a website:
>
> http://www.beerdrinkersagainstthemis....com/index.php
>
> There's no mention of a brand in the "about us" section or FAQ. Research
> in the legal information page shows the site and campaign to be a product
> of Unibev. Research on Unibev puts it in Golden, CO. This is the first
> time I've seen Unibev as the company name for Coors. Can somebody confirm?
>
> Tom W

Since the "merger of equals" with Molsen. Yes, they are now Unibev.
Check either of the coors or molsen corporate web sites.

CB

On Tue, 21 Dec 2004 07:06:16 +0000, Tom Wolper wrote:

> I found this on a banner ad for a website:
>
> http://www.beerdrinkersagainstthemis....com/index.php
>
> There's no mention of a brand in the "about us" section or FAQ. Research
> in the legal information page shows the site and campaign to be a product
> of Unibev. Research on Unibev puts it in Golden, CO. This is the first
> time I've seen Unibev as the company name for Coors. Can somebody confirm?
>
> Tom W

Since the "merger of equals" with Molsen. Yes, they are now Unibev.
Check either of the coors or molsen corporate web sites.

CB

Tom Wolper wrote:

> There's no mention of a brand in the "about us" section or FAQ. Research
> in the legal information page shows the site and campaign to be a
> product of Unibev. Research on Unibev puts it in Golden, CO. This is the
> first time I've seen Unibev as the company name for Coors. Can somebody
> confirm?

Unibev is the division of Coors that makes fake imported beers such as
Killian's. They used to make some "Australian" and "Mexican" beers under
license.

Prost,

Steve

Craig Bergren wrote:

> On Tue, 21 Dec 2004 07:06:16 +0000, Tom Wolper wrote:
>
>
>>I found this on a banner ad for a website:
>>
>>http://www.beerdrinkersagainstthemis....com/index.php
>>
>>There's no mention of a brand in the "about us" section or FAQ. Research
>>in the legal information page shows the site and campaign to be a product
>>of Unibev. Research on Unibev puts it in Golden, CO. This is the first
>>time I've seen Unibev as the company name for Coors. Can somebody confirm?
>>
>>Tom W
>
>
> Since the "merger of equals" with Molsen. Yes, they are now Unibev.
> Check either of the coors or molsen corporate web sites.
>
> CB
>


You'll have better luck if you look for Molson. (Yes, I am Canadian.)

--
Bruce Weaver

www.angelfire.com/wv/bwhomedir

Steve Moore wrote:
> Tom Wolper wrote:
>
>> Can
>> somebody confirm?
>
>
> Unibev is the division of Coors that makes fake imported beers such as
> Killian's. They used to make some "Australian" and "Mexican" beers under
> license.

That's why I asked. A Google search of Unibev turned up references to Killians but not Coors.

The website looks like the marketing campaign is macro vs macro, not fake import vs real import.

Tom W

Steve Moore wrote:
> Tom Wolper wrote:
>
>> Can
>> somebody confirm?
>
>
> Unibev is the division of Coors that makes fake imported beers such as
> Killian's. They used to make some "Australian" and "Mexican" beers under
> license.

That's why I asked. A Google search of Unibev turned up references to Killians but not Coors.

The website looks like the marketing campaign is macro vs macro, not fake import vs real import.

Tom W

On Tue, 21 Dec 2004 18:56:35 +0000, Tom Wolper wrote:

> Steve Moore wrote:
>> Tom Wolper wrote:
>>
>>> Can
>>> somebody confirm?
>>
>>
>> Unibev is the division of Coors that makes fake imported beers such as
>> Killian's. They used to make some "Australian" and "Mexican" beers under
>> license.

It is a stealth label to hide the fact that Coors makes it.

>
> That's why I asked. A Google search of Unibev turned up references to
> Killians but not Coors.
>
> The website looks like the marketing campaign is macro vs macro, not fake
> import vs real import.
>
> Tom W


http://www.sallys-place.com/beverage...enaissance.htm

This was taken from a review of an article in Advertising Age, a trade
journal for advertising. Prattico is/was the CEO of UniBev, a subsidiary
of Coors.
In the article, Prattico noted the success of the Unibev concept. "Now
we are competing against imports and can walk in to [retailers] as an
expert on imports and specialty brands," he says.

So it appears that they were targeting BOTH imports and craft brewers. So
why should they be any different than SAB/Miller and AB?

Castlemain XXXX - real import
Steinlager - real
George Killian's Irish Red - fake
Blue Moon Belgian White - fake
Memphis Brewing Company - fake micro

CB

On Tue, 21 Dec 2004 18:56:35 +0000, Tom Wolper wrote:

> Steve Moore wrote:
>> Tom Wolper wrote:
>>
>>> Can
>>> somebody confirm?
>>
>>
>> Unibev is the division of Coors that makes fake imported beers such as
>> Killian's. They used to make some "Australian" and "Mexican" beers under
>> license.

It is a stealth label to hide the fact that Coors makes it.

>
> That's why I asked. A Google search of Unibev turned up references to
> Killians but not Coors.
>
> The website looks like the marketing campaign is macro vs macro, not fake
> import vs real import.
>
> Tom W


http://www.sallys-place.com/beverage...enaissance.htm

This was taken from a review of an article in Advertising Age, a trade
journal for advertising. Prattico is/was the CEO of UniBev, a subsidiary
of Coors.
In the article, Prattico noted the success of the Unibev concept. "Now
we are competing against imports and can walk in to [retailers] as an
expert on imports and specialty brands," he says.

So it appears that they were targeting BOTH imports and craft brewers. So
why should they be any different than SAB/Miller and AB?

Castlemain XXXX - real import
Steinlager - real
George Killian's Irish Red - fake
Blue Moon Belgian White - fake
Memphis Brewing Company - fake micro

CB

On Tue, 21 Dec 2004 18:56:35 +0000, Tom Wolper wrote:

> Steve Moore wrote:
>> Tom Wolper wrote:
>>
>>> Can
>>> somebody confirm?
>>
>>
>> Unibev is the division of Coors that makes fake imported beers such as
>> Killian's. They used to make some "Australian" and "Mexican" beers under
>> license.

It is a stealth label to hide the fact that Coors makes it.

>
> That's why I asked. A Google search of Unibev turned up references to
> Killians but not Coors.
>
> The website looks like the marketing campaign is macro vs macro, not fake
> import vs real import.
>
> Tom W


http://www.sallys-place.com/beverage...enaissance.htm

This was taken from a review of an article in Advertising Age, a trade
journal for advertising. Prattico is/was the CEO of UniBev, a subsidiary
of Coors.
In the article, Prattico noted the success of the Unibev concept. "Now
we are competing against imports and can walk in to [retailers] as an
expert on imports and specialty brands," he says.

So it appears that they were targeting BOTH imports and craft brewers. So
why should they be any different than SAB/Miller and AB?

Castlemain XXXX - real import
Steinlager - real
George Killian's Irish Red - fake
Blue Moon Belgian White - fake
Memphis Brewing Company - fake micro

CB