blake murphy wrote:

> On Wed, 10 Oct 2007 14:20:11 -0400, Dave Smith
> > wrote:
>
> >Melba's Jammin' wrote:
> >
> >> Yes, indeed. It's what happened to blue jeans some years ago. Guess?
> >> Girbeau? My dear friend, the late Widow Geraldine refused to buy
> >> designer jeans with this rationale: "I'll be damned if I'm giving free
> >> advertising to that company. If I'm wearing anyone's name on my ass,
> >> it'll be my own." She was a woman of few words. God rest her soul.
> >
> >
> >Some brand name labels are subtle enough. I draw the line on outright
> >advertising. I can't believe the number of people who actually pay for
> >caps, T shirts, jackets etc. emblazoned with the name and pictures of
> >products. If someone is selling me a product and gives me something like
> >that I might wear it, but I sure as hell won't pay to do their
advertising
> >for them.
>
> not quite the same as ripping the tag off your levis, but anyway...
>
> in "Class: A Guide Through the American Status System"
> by Paul Fussell, i believe he credits alison lurie with the term
> "legible clothing."
>
> "By wearing a garment reading GATORADE or SPORTS ILLUSTRATED or LESTER
> LANIN, the prole associates himself with an enterprise the middle
> class and prole world judges successful, and thus, for the moment, he
> achieves some importance."


Lester Lanin, lol...actually I have a CD of his.


<http://www.amazon.com/gp/reader/0671...1175407-909694
1#reader-link>
>
> it's a very funny book, that i think i've recommended here before.
>
>
<http://www.amazon.com/Class-Through-.../0671792253/re
f=si3_rdr_bb_product/102-1175407-9096941>
>
> your class-struggle pal,
> blake


Fussell is a great writer...

--
Best
Greg