> wrote in message
oups.com...
>I just returned from visiting my brother-in-law in Napa, CA, and was
> amazed that Whole Foods is building a store right next to Trader Joes
> in Napa. Customers are probably rejoicing, but would a store want to
> locate right next door to their "rival" where people can easily
> comparison shop?

In perceived high-quality stores people do not "comparison shop,"
they tend to impulse buy. Comparison shopping is for Safeway's
and Albertsons elsewhere.

pavane