In article >, sf says...
> >Waste of baking soda. See http://www.pgacon.com/KitchenMyths.htm
> >
> >Arm & Hammer really flummoxed millions of people with this one,
> >including me until I learned the truth.
>
> I know it's on the myth list, but it works for me anyway. She can at
> least try and it won't cost her an arm or a leg.
>

This is an example of people being deluded by what they think is true.
You think that baking soda reduces odors, so after putting it in the
fridge for a while you convince yourself that the odors are in fact
reduced, even though they are not (or, if they are, it's from another
cause). Psychologists call this cognitive dissonance.


--
Peter Aitken