said...

> As for where
> the cost savings go, supermarket margins are miniscule and
> if one store can charge a few cents less per item they generally
> will because the competition is so fierce. Yes, one store might
> enjoy some extra profits for a while, but as soon as another
> store nearby has the same technology market forces take over.
>
> Bill Ranck
> Blacksburg, Va.


Bill,

On the same show, a supermarket manager confided that the profit margin for
most supermarkets is indeed miniscule, "about one penny on the dollar."

Andy