"Ed Bechtel" > wrote in message
oups.com...
>
> Dee Randall wrote:
>> Has anyone come close to making "Billy Bread."
>
>
> Ed replies:
> I glanced at the article. To answer your question, no, I haven't tasted
> or made Billy bread. It sounds similar to a La Brea breads multi-grain
> loaf made with natural lavain. It has grains and seeds and is very
> delicious (they could've left the millet out).
>
>>From the business end of things his strategy reminds me of the joke
> where a guy loses 5 cents on every loaf, but he'll make up for it on
> volume.
>
> Ed

That's really a good one, Ed. I'm always asking a similar question - but
not quite, "Why don't they charge half and sell twice as many?". When
actually I mean: "Why don't they charge less and sell twice as many?".
Dee