I'm with you. I don't know how much the Kitchenaid phone rep knows but
she agreed with me today that the 770 and the 760 ($70 price
difference) differ in that the base is metal in the 770 and therefore 5
pounds heavier. So I am definitely getting a black 760 when I really
really want a red one (an IMPERIAL CHINESE red one bwahaha). The 750
comes in colors but it doesn't have the big chute.