Japanese and Chinese names, family names first, given name(s) last.
We usually flip them to our convention.

"Stark" > wrote in message
...
> Like to watch the first 10 or 15 minutes of Iron Chef, especially when
> they're preping big fish. But when they introduce the challenger chef,
> his named is printed on the screen as Komico Seiko, for example. But
> when the host bellows out his name he calls Seiko Komico. What's with
> the reversal?
>
> --