<RJ> wrote:
[snip]
> Hmmm.... WHEAT sounds alot healthier.

That's why they put the word on the box.
[snip]
> When I got home, I looked at the ingredients list.

Some people do that at the store.

> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"

You'll find caramel in the ingredients list of a lot of breads, too.
I have laughed for years at friends who tell me they eat 'wheat bread'
because it's healthier. I point at the French bread and say, oh, you
mean this would be healthier if they added sugar and food coloring?

> FRAUD ? maybe "customer misdirection" ?

Terminology. "successful marketing" is another.
>
[snip]
> What the hell did they say ?

Whatever their lawyers told them to say.

-aem