<RJ> wrote:
> I was buying a box of Kroger Saltine crackers
> when I noticed the box of "Wheat Saltines" next to it.
>
> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.
>
> When I got home, I looked at the ingredients list.
> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"
>
> FRAUD ? maybe "customer misdirection" ?
>
> I wrote to Kroger, asking them about the labeling.
> Here's their response;
>
> "Thank you for contacting us. A whole wheat cracker (meaning that
it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?
>
> Said exactly what is... all saltines I ever met are made with wheat
flour... you ASSUMED *100%whole wheat*... probably because possibly the
word wheat appeared in larger type size. Only thing the cracker
company is guilty of is "hypnotic suggestion"... naturally that only
works on the willing, and here in your post you actually admit you were
willing to be manipulated/bamboozled... you made the giant leap (all in
your head) that "WHEAT" means more healthful. I guess if it was printed
in even larger print that would make it even more healthful.