Mike Beede > wrote:
> In article >, Sheryl Rosen > wrote:

>> Is it just me, or is Krispy Kreme a lot of marketing hype and not much else?

> They're not particularly good, but, like IHOP, a restaurant doesn't have to
> be good to get lots of traffic. People like to feel "in the know," so they
> hype places they've heard of to each other, building up the buzz. Of course,
> most people won't travel across town to get a *good* doughnut, so Krusty
> Kreme (which is now located on most street corners) is a good option.

Most street corners? Where do you live? According to Krispy Kreme's web site, they
only allow a maximum of three KK outlets per city. So I suspect you're exaggerating
quite a bit. Here in Philadelphia, there are a total of about three KK stores in
about a 40 mile radius.