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Mike Beede
 
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Default Krispy Kreme: Is it me?

In article >, Sheryl Rosen > wrote:

> Is it just me, or is Krispy Kreme a lot of marketing hype and not much else?


They're not particularly good, but, like IHOP, a restaurant doesn't have to
be good to get lots of traffic. People like to feel "in the know," so they
hype places they've heard of to each other, building up the buzz. Of course,
most people won't travel across town to get a *good* doughnut, so Krusty
Kreme (which is now located on most street corners) is a good option.

I just say no, myself.

Mike Beede