On Fri, 16 Apr 2021 22:34:32 -0700 (PDT), dsi1
> wrote:

>On Friday, April 16, 2021 at 7:17:44 PM UTC-10, Dr. Bruce wrote:
>> dsi1 wrote:
>>
>> > On Friday, April 16, 2021 at 5:06:41 PM UTC-10, Michael Trew wrote:
>> > > On 4/16/2021 1:47 PM, dsi1 wrote:
>> > > > My phone works fine but I'm thinking that I need a phone that's
>> > > > capable of point-of-sale contactless payments i.e., has NFC
>> > > > capabilities. It's pretty obvious that contactless payments on
>> > > > cell phones are the future of purchasing stuff.
>> > > No thanks. I only carry cash. No cards or smart phone. If they
>> > > don't take cash, I'm not buying. You couldn't pay me enough to
>> > > trust these smart phones and related companies like Google to have
>> > > access to my financial info.
>> >
>> > These days, it's not real important what you or I think or do as far
>> > as influencing trends or shaping the future. It's the younger
>> > generation that will lead the way to the world of tomorrow. We're
>> > pretty irrelevant as far as the marketing guys are concerned. That's
>> > the breaks.
>> 60+ people are very important to marketing people. They're a huge group
>> and they have a lot of spending money.
>> --
>> The real Dr. Bruce posts with uni-berlin.de - individual.net
>
>I'd say that the exact opposite is true. Advertising to old folks are mostly for adult diapers, heart medicine, supplemental health insurance, funeral insurance, yadda, yadda, yadda. My guess is that majority of seniors don't have a lot of money to burn. You are correct that they are a huge group.

You are, pretty much corrects. Oh, there are a few categories to add
for which geezers are targeted, but unless things have changed
radically in the last 2 years, marketing is focused on the young.

Take cell phones for an example- there has been a string of posts
right here with what seems to be a contest to claim bragging rights
for the most bare bones capabilities and costs of phones and plans,
and there are companies (Consumer Cellular comes to mind among them)
that pitch to oldsters primarily emphasizing their phones and plan
simplicity, but the heavy duty advertising one sees is from Apple and
Samsung and the major cell providers. Looking at the people one sees
in these latter TV ads, which are plentiful, it is the young,
emphasizing photos and all the banking and financial services you
mention, as well as families emphasizing streaming.

Damn near everything is managed on the phone - social media, info and
news, shopping, mortgages, investments, entertainment and gaming.
Tablets are tolerated, as are laptops, at times, and desktops are
twenty-three skidoo.

My carbon footprint in one area is hideous. I happen to be an
electronics junkie. If it beeps, lights up or takes batteries, I like
it. I am stilting at a desk with a senior set up of desktop and two
large monitors. There is a similar view on my husband's desk on the
other side of the study.

I've a iPad, a Surface, a couple of HP laptops, a Samsung tablet to
plot on the kitchen counter for recipes, an iPhone, an Apple watch.
keep the industry afloat all by myself, probably. This gadgets list
gets changed out and I pass along the previous generations to friends
and family members.

I have my own version of the sale of indulgences and as penance for
the electronic gluttony, I am very careful about touchie-feelie
conservation in other areas. C'est la vie.