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Cindy Hamilton[_2_] Cindy Hamilton[_2_] is offline
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Default "The Secret Tricks Hidden Inside Restaurant Menus"

On Tuesday, December 17, 2019 at 2:36:28 PM UTC-5, wrote:
> Just found it.
>
> https://getpocket.com/explore/item/t...=pocket-newtab
>
> "Great thought and effort go into creating restaurant menus €“ and there are some very powerful psychological tricks employed to make you choose."
>
> BBC Future |
>
> By Richard Gray
>
> Last paragraphs:
>
> Menus of the future could become so sophisticated that they may even know what you want to order before you even realise it yourself, argues Allen. A couple of years ago Pizza Hut began testing eye-tracking technology to predict what diners might want as they scan through 20 different toppings before offering a likely combination to the customer.
>
> Allen says artificial intelligence and machine learning could transform this even further €“ algorithms could look at your previous choices when you last visited a restaurant and suggest other items you might like.
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> €œThe restaurant industry has probably spent tens of billions of dollars over the years trying to understand menu design, menu engineering and psychology,€ he says. €œBut the opportunities presented by the fourth industrial revolution are huge. Imagine being able to order a meal that has been designed to include your favourite foods with a single click.€
>
> Are you still convinced the Angus-fed beef fillet was really what you wanted to order?
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> (end)
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>
>
> Lenona.


Meh. Most of the restaurant menus I look at have entries like:

Monk Delight (Fresh tofu stir-fried with mix vegetable in withe sauce)

Yes, that's exactly what it says, typos and all.

Cindy Hamilton