On 4/22/2016 9:19 AM, John Kuthe wrote:
>> Last night's snack was a banana only with a nip
>> > of vanilla ice cream. That was very good.
>> > No more Jello for me.
> I STILL wanna know, who was the first person to take bone broth, add lots of sugar and fruit flavoring and call it dessert? ;-)
>
> John Kuthe...

Well k00ky, since you asked nicely...

https://en.wikipedia.org/wiki/Jell-O

Early history[edit]
Gelatin, a protein produced from collagen extracted from boiled bones,
connective tissues, and other animal products, has been a component of
food, particularly desserts, since the 15th century.[1]

Gelatin was popularized in the west in the Victorian era with
spectacular and complex "jelly moulds". Gelatin was sold in sheets and
had to be purified, which was time-consuming. Gelatin desserts were the
province of royalty and the relatively well-to-do. In 1845, a patent for
powdered gelatin was obtained by industrialist Peter Cooper, who built
the first American steam-powered locomotive, the Tom Thumb.[2][3] This
powdered gelatin was easy to manufacture and easier to use in cooking.[4]

In 1897, in LeRoy, New York, carpenter and cough syrup manufacturer,
Pearle Bixby Wait trademarked a gelatin dessert, called Jell-O. He and
his wife May added strawberry, raspberry, orange and lemon flavoring to
granulated gelatin and sugar.[5] Then in 1899, Jell-O was sold to Orator
Francis Woodward (1856€“1906),[6] whose Genesee Pure Food Company
produced the successful Grain-O health drink. Part of the legal
agreement between Woodward and Wait dealt with the similar Jell-O name.[7]

Going mainstream[edit]
Various elements were key to Jell-O becoming a mainstream product: new
technologies, such as refrigeration, powdered gelatin and machine
packaging, home economics classes, and the company's marketing.[8]

Initially Woodward struggled to sell the powdered product. Beginning in
1902, to raise awareness, Woodward's Genesee Pure Food Company placed
advertisements in the Ladies' Home Journal proclaiming Jell-O to be
"America's Most Famous Dessert."[9] Jell-O was a minor success until
1904, when Genesee Pure Food Company sent armies of salesmen into the
field to distribute free Jell-O cookbooks, a pioneering marketing
tactic.[10] Within a decade, three new flavors, chocolate (discontinued
in 1927), cherry and peach, were added, and the brand was launched in
Canada.[9] Celebrity testimonials and recipes appeared in advertisements
featuring actress Ethel Barrymore and opera singer Ernestine
Schumann-Heink. Some Jell-O illustrated advertisements were painted by
Maxfield Parrish.

In 1923, the newly rechristened Jell-O Company launched D-Zerta, an
artificially sweetened version of Jell-O. Two years later, Postum and
Genesee merged, and in 1927 Postum acquired Clarence Birdseye's frozen
foods company to form the General Foods Corporation.


Quick, Easy Jell-O Wonder Dishes, Jello-O Cookbook
By 1930, there appeared a vogue in American cuisine for congealed
salads, and the company introduced lime-flavored Jell-O to complement
the add-ins that cooks across the country were combining in these aspics
and salads. Popular Jell-O recipes often included ingredients like
cabbage, celery, green peppers, and even cooked pasta.[11]

By the 1950s, salads would become so popular that Jell-O responded with
savory and vegetable flavors such as celery, Italian, mixed vegetable
and seasoned tomato. These flavors have since been discontinued.[9]

In 1934, sponsorship from Jell-O made comedian Jack Benny the dessert's
spokesperson.[12] At this time Post introduced a jingle ("featured" by
the agency Young & Rubicam[13]) that would be familiar over several
decades, in which the spelling "J-E-L-L-O" was (or could be) sung over a
rising five-note musical theme. The jingle was written by Don Bestor,
who was the bandleader for Jack Benny on his radio program.[14]

In 1936, chocolate returned to the Jell-O lineup, as an instant pudding
made with milk. It proved enormously popular, and over time other
pudding flavors were added such as vanilla, tapioca, coconut, pistachio,
butterscotch, egg custard, flan and rice pudding.

Baby boom[edit]
The baby boom saw a significant increase in sales for Jell-O. Young
mothers didn't have the supporting community structures of earlier
generations, so marketers were quick to promote easy-to-prepare
prepackaged foods. By this time, creating a Jell-O dessert required
simply boiling water, Jell-O and Tupperware molds.[8]

New flavors were continually added and unsuccessful flavors were
removed: in the 1950s and 1960s, apple, black cherry, black raspberry,
grape, lemon-lime, mixed fruit, orange-banana, pineapple-grapefruit,
blackberry, strawberry-banana, tropical fruit and more intense "wild"
versions of the venerable strawberry, raspberry and cherry. In 1966, the
Jell-O "No-Bake" dessert line was launched, which allowed a cheesecake
to be made in 15 minutes. In 1969, Jell-O 1ˆ—2ˆ—3 (later Jell-O 1€¢2€¢3), a
gelatin dessert that separated into three layers as it cooled, was
unveiled. Until 1987, Jell-O 1€¢2€¢3 was readily found in grocery stores
throughout most of the United States, but the dessert is now rare. In
1971 packaged prepared pudding called Jell-O Pudding Treats were
introduced. Jell-O Whip 'n Chill, a mousse-style dessert, was introduced
and widely promoted; it remains available in limited areas today.