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Posted to rec.food.cooking
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"A bottle of your second-cheapest wine, my good man."
MisterDiddyWahDiddy wrote:
> On Monday, January 25, 2016 at 11:05:11 AM UTC-6, Brooklyn1 wrote:
>> Gregory Morrow wrote:
>>> Nancy Young wrote:
>>>> Opinicus wrote:
>>>>> Paraphrasing from the recent "Supermarkets: The tricks of the trade"
>>>>> episode of "Tonight":
>>>>>
>>>>> A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
>>>>> another for £ 4.49 (Brand B), which differ only in quality. On
>>>>> average, about two-thirds of customers buy Brand A and one-third buy
>>>>> Brand B. Problem: Increase total turnover without cutting or raising
>>>>> prices. Solution: Introduce a third and better kind of wine (Brand C)
>>>>> selling at £ 9.99. It turns out that even though very few customers
>>>>> will buy Brand C, about half of those who used to buy Brand A will
>>>>> shift to Brand B, thereby increasing total turnover.
>>>>>
>>>>> http://www.itv.com/news/2016-01-21/s...trade-tonight/
>>>>
>>>> That is a tactic that is used for many things, I'm sure there is
>>>> a name for it.
>>>
>>> Hmmmm...in the bar and resto biz it's sometimes called "upselling"... ;-)
>>> I visited Trader Joe's yesterday, and I noticed that they do this sort of thing
>>> very "subtly" - of course ensuring that you are getting "top value" for your
>>> money...all grocery stores do this to some extent. Anyways, I went in looking
>>> for a bottle of their "$2.99 Chuck", but left with something two dollars more...
>>
>> I would have left with a case of 1.75 L bottles of Crystal Palace
>> Vodka, $14.99 per with a 10% discount for buying the case of six. I'd
>> do much better knocking down the alcohol content of vodka to that of
>> wine with ice and Fresca with a wedge of lemon/lime than drinking
>> cheap wino swill.
>
> That drink is better with cleaner, and admittedly a bit higher priced
> vodka. It's also better with a little fresh squeezed grapefruit juice
> (and optionally, a little sweetener) added, but Fresca is a good mixer
> for vodka.
>
> --Bryan
>
Wow, alky advice...
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