View Single Post
  #16 (permalink)   Report Post  
Posted to rec.food.cooking
brooklyn1 brooklyn1 is offline
external usenet poster
 
Posts: 18,814
Default "A bottle of your second-cheapest wine, my good man."

Gregory Morrow wrote:
>Nancy Young wrote:
>>Opinicus wrote:
>> > Paraphrasing from the recent "Supermarkets: The tricks of the trade"
>> > episode of "Tonight":
>> >
>> > A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
>> > another for £ 4.49 (Brand B), which differ only in quality. On
>> > average, about two-thirds of customers buy Brand A and one-third buy
>> > Brand B. Problem: Increase total turnover without cutting or raising
>> > prices. Solution: Introduce a third and better kind of wine (Brand C)
>> > selling at £ 9.99. It turns out that even though very few customers
>> > will buy Brand C, about half of those who used to buy Brand A will
>> > shift to Brand B, thereby increasing total turnover.
>> >
>> > http://www.itv.com/news/2016-01-21/s...trade-tonight/

>>
>> That is a tactic that is used for many things, I'm sure there is
>> a name for it.

>
>Hmmmm...in the bar and resto biz it's sometimes called "upselling"... ;-)
>I visited Trader Joe's yesterday, and I noticed that they do this sort of thing
>very "subtly" - of course ensuring that you are getting "top value" for your
>money...all grocery stores do this to some extent. Anyways, I went in looking
>for a bottle of their "$2.99 Chuck", but left with something two dollars more...


I would have left with a case of 1.75 L bottles of Crystal Palace
Vodka, $14.99 per with a 10% discount for buying the case of six. I'd
do much better knocking down the alcohol content of vodka to that of
wine with ice and Fresca with a wedge of lemon/lime than drinking
cheap wino swill.