On Mon, 25 Jan 2016 10:04:18 -0500, Nancy Young
> wrote:

> On 1/25/2016 9:55 AM, Gregory Morrow wrote:
> > Nancy Young wrote:
> >
> >> On 1/25/2016 4:33 AM, Opinicus wrote:
> >>> Paraphrasing from the recent "Supermarkets: The tricks of the trade"
> >>> episode of "Tonight":
> >>>
> >>> A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
> >>> another for £ 4.49 (Brand B), which differ only in quality. On
> >>> average, about two-thirds of customers buy Brand A and one-third buy
> >>> Brand B. Problem: Increase total turnover without cutting or raising
> >>> prices. Solution: Introduce a third and better kind of wine (Brand C)
> >>> selling at £ 9.99. It turns out that even though very few customers
> >>> will buy Brand C, about half of those who used to buy Brand A will
> >>> shift to Brand B, thereby increasing total turnover.
> >>>
> >>> http://www.itv.com/news/2016-01-21/s...trade-tonight/
> >>
> >> That is a tactic that is used for many things, I'm sure there is
> >> a name for it.
>
> > Hmmmm...in the bar and resto biz it's sometimes called "upselling"... ;-)
> >
> > I visited Trader Joe's yesterday, and I noticed that they do this sort of thing very
> > "subtly" - of course ensuring that you are getting "top value" for
> your money...
> > all grocery stores do this to some extent.
>
> And appliance stores and department stores and ...
>
> > Anyways, I went in looking for a bottle of their "$2.99 Chuck", but left with
> > something two dollars more...
>
> It works! Heh.
>
Only if people don't know which end is up.

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sf