On 1/25/2016 9:55 AM, Gregory Morrow wrote:
> Nancy Young wrote:
>
>> On 1/25/2016 4:33 AM, Opinicus wrote:
>>> Paraphrasing from the recent "Supermarkets: The tricks of the trade"
>>> episode of "Tonight":
>>>
>>> A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
>>> another for £ 4.49 (Brand B), which differ only in quality. On
>>> average, about two-thirds of customers buy Brand A and one-third buy
>>> Brand B. Problem: Increase total turnover without cutting or raising
>>> prices. Solution: Introduce a third and better kind of wine (Brand C)
>>> selling at £ 9.99. It turns out that even though very few customers
>>> will buy Brand C, about half of those who used to buy Brand A will
>>> shift to Brand B, thereby increasing total turnover.
>>>
>>> http://www.itv.com/news/2016-01-21/s...trade-tonight/
>>
>> That is a tactic that is used for many things, I'm sure there is
>> a name for it.

> Hmmmm...in the bar and resto biz it's sometimes called "upselling"... ;-)
>
> I visited Trader Joe's yesterday, and I noticed that they do this sort of thing very
> "subtly" - of course ensuring that you are getting "top value" for
your money...
> all grocery stores do this to some extent.

And appliance stores and department stores and ...

> Anyways, I went in looking for a bottle of their "$2.99 Chuck", but left with
> something two dollars more...

It works! Heh.

nancy