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Nancy Young[_8_] Nancy Young[_8_] is offline
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Default "A bottle of your second-cheapest wine, my good man."

On 1/25/2016 4:33 AM, Opinicus wrote:
> Paraphrasing from the recent "Supermarkets: The tricks of the trade"
> episode of "Tonight":
>
> A supermarket sells two kinds of wine, one for £ 3.79 (Brand A) and
> another for £ 4.49 (Brand B), which differ only in quality. On
> average, about two-thirds of customers buy Brand A and one-third buy
> Brand B. Problem: Increase total turnover without cutting or raising
> prices. Solution: Introduce a third and better kind of wine (Brand C)
> selling at £ 9.99. It turns out that even though very few customers
> will buy Brand C, about half of those who used to buy Brand A will
> shift to Brand B, thereby increasing total turnover.
>
> http://www.itv.com/news/2016-01-21/s...trade-tonight/


That is a tactic that is used for many things, I'm sure there is
a name for it.

nancy