I was just reminded of a night at the restaurant I was working. We had a
new chef that was heavy on the creative side, but weak on the cost
control... So we're slammed one particular night with a great special and
the owner comes into the kitchen all excited and says, "We're making money
now!!!" My responce was, "....or LOSING money faster than ever!" Gross
sales increased does not necessarily a profit make. If the item is costing
too much to produce at a reasonable selling price, you lose more the more
you sell of them. Even if you charge more than your competitor, you may
realize less profit. For all you know, their building may be rent-free.,
even if it is modern and in a high-rent district (but paid for long ago)