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Julie Bove[_2_] Julie Bove[_2_] is offline
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Default Red Lobster Returns to Its Roots or, Rather, Shells


"Janet Bostwick" > wrote in message
...
> http://tinyurl.com/pqfq24o
>
> CNBC .
>
> It turns out people go to Red Lobster for the seafood. The struggling
> chain on Monday plans to announce another revamped menu that removes
> dishes including Spicy Tortilla Soup and a Wood-Grilled Pork Chop,
> while tacking on more dishes featuring lobster.
>
> The non-seafood dishes had been added by the chain's previous owner,
> Darden Restaurants Inc., in hopes of attracting people who don't like
> seafood as sales declined. But the new management thinks that was a
> mistake. "At the end of the day, we believe that seafood is really why
> people come to Red Lobster," said Salli Setta, Red Lobster's
> president, in a phone interview. The revamped menu is 85 percent
> seafood, up from 75 percent. Red Lobster says the menu will be easier
> to navigate and features more photos of the food. Four of the five new
> dishes include lobster, and it's increasing the amount of shrimp in
> the popular "Ultimate Feast" platter by 50 percent. The price of the
> dish, which also includes lobster and crab, will go up by a dollar to
> $26.99.


I don't like seafood but just the smell of seafood is so off-putting to me
that I wouldn't want to go in there for that reason. Somehow I don't think
that changing the menu is going to help/