On Feb 28, 8:38*am, notbob > wrote:
> On 2013-02-28, Dave Smith > wrote:
>
> > deal was two drafts for the price of one. I asked the bartender if they
> > had anything other than Coors. He answered ""Oh yes We have some good
> > beers too."
>
> LOL....
>
> Coors CAN make good beer. *Ever tried a Blue Moon? *It's Coors
> copying a Belgian wit bier and it's very good. *They do know how, it's
> jes not in their business model ....yet.
>
> nb


There is not a big market for genuine beer in the US. Ever since
Prohibition ended, we've been demanding that our beer be lighter,
lighter, lighter and lighter. They lightened it after Repeal, and they
lightened it still more during WW2. In the 50's they lightened it
again and offered it in smaller containers to attract more women. By
the late 1960's most American beer was already more like the ghost of
beer than actual beer. And then the "Lite" beer revolution began and
it got even lighter. Some microbreweries have found a niche market for
things like IPA and porter, and God bless them, but for the most part
we Americans still demand that our beer be as tasteless and watery as
we can possibly get it and if it now takes a small army of chemists to
figure out how to ferment a small amount of barley and rice into a
huge amount of "beer" thats about two clicks above alka seltzer, then
that's how we Americans want it.

The "marketplace" demanded this? I demanded it? I don't remember
demanding Bud Light and Clamato in the same can.