On Mon, 27 Aug 2012 08:13:50 -0600, Janet Bostwick
> wrote:

> On Fri, 24 Aug 2012 15:50:21 -0400, "Christopher M."
> > wrote:
>
> >
> >"Cheryl" > wrote in message
> ...
> >> On 8/21/2012 3:19 PM, news wrote:
> >>> "Christopher M." > wrote in message
> >>> ...
> >>>> Do you eat it raw? Or do you toast it? Do you use it in recipes?
> >>>
> >>> Ironically.
> >>> (I hate the word "artisan" when applied to food! Ugh! It's a marketing
> >>> buzzword that really means "higher prices"!
> >>>
> Some years ago, 25 -35, there was a resurgence of interest in beer,
> bread and cheese making at the individual person(s) level. These
> small brewers and bakers paid great attention to detail and went back
> to the origins of the beer/bread/cheese to make an individual and note
> worthy product. Very little product was made at these local levels
> and the product was very individual and in most cases excellent. The
> term artisan was coined to indicate that the beer or bread or cheese
> came from such an establishment. Often the results of the old
> fashioned approach were rustic looking. Of course, corporate America
> wasn't about to miss such a marketing buzz word. And so children, it
> came to pass that everything has been dubbed "artisan."
> Janet US

I equate "artisan" with hand made... but as you said, the term has
been hijacked by corporate America.

--
Food is an important part of a balanced diet.